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Accenture Interactive

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Accenture Interactive Is Helping Clients Transform Interactive Marketing from Fragmented and Inefficient to Agile and Highly Relevant.

Accenture Interactive Is Helping Clients Transform Interactive Marketing from Fragmented and Inefficient to Agile and Highly Relevant

Companies around the world are heeding a new competitive battle cry for customer relevance. But with the rise of the digital world, interactive marketing is more complex, more fragmented and more expensive than ever to effectively manage.

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Read The New Customer Equation: Why Loyalty Isn't Enough in the Digital Age [PDF, 607KB]

Winners will be those that drive down costs and drive up relevance. How? By consolidating fragmented web properties onto a single platform. By getting much more sophisticated about end customers and using insight to create relevant content and holistic customer experiences. And by optimizing every marketing effort—online and offline—so that marketing return on investment pays to the bottom line.

Read The New Customer Equation: Why Loyalty Isn't Enough in the Digital Age to learn how Accenture Interactive helps bring together marketing and IT and drive both organizations toward a common end goal: customer relevance.

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