COMPANY DETAILSIAB Australia

IAB Australia

AddressLevel 7, 104 Bathurst St
Postcode2000
CitySydney
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Websitehttp://www.iabaustralia.com.au/
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The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia.

The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.

IAB Objectives :

  • To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
  • To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
  • To be the primary advocate for the interactive marketing and advertising industry
  • To expand the breadth and depth of IAB membership while increasing direct value to members


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