The Art of Persuasive Content

The Art of Persuasive Content

LOCATIONSydney, Australia
VENUEKarstens Sydney
TIME9:00am - 5:00pm
CONTACTRitchie Marabut

This one-day practical and interactive workshop will focus on how to create consistently high quality content capable of achieving business outcomes. Facilitated by Jonathan Crossfield.

You will learn how to:

  • Approach content like a publishing editor instead of as a marketer
  • Plan more persuasive and effective content capable of achieving your strategic goals
  • Develop more creative and unique content ideas
  • Write briefs that ensure that what you imagined is what you get
  • Convey information more effectively with storytelling techniques
  • Use language, style and tone to carry the reader or viewer to the end
  • Adapt ideas for different formats or channels
  • Set up clear distribution workflows from publishing to social media

Who should attend?

This intensive workshop has been specifically designed for directors, managers, specialists and advisers involved in: content creation/development, content writing, content strategy, content marketing, digital marketing, social media marketing, online marketing, website development, digital communications, marketing communications and user experience.




Dream Pages

Dream Pages produces inspirational, educational and creative content for business websites, blogs, articles, presentations, brochures and other marketing communication materials.  More info & Contact Details



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