DIGITAL MARKETING AND DIGITAL MEDIA INDUSTRY NEWS AND EVENTS

Anne-Marina Dickson
 What Facebook's recent updates mean for publishers, real estate agents and SMEs ADVERTISING & MARKETING

At Facebook's Developer Conference earlier last month, CEO Mark Zuckerberg announced that some updates were afoot. Here, I look at how these changes will impact publishers, real estate companies and small to medium sized businesses.

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TODAY ON DIGITAL MINISTRY

John Lynch

The CMO Summit
The CMO Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion of key new drivers shaping the marketing a
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John Lynch

 Autonomous on-demand networks - you looking at me? TECHNOLOGY  The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
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Sherin Wang

ADMA Techmix Sydney
ADMA Techmix will help attendees future proof their businesses by delivering a program featuring independent analysts, marketing leaders and cutting edge technology providers that will de-mystify the marketing technology landscape and provide pathways t
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David Wesson

 5 Ways To Create More Relevant Brand Experiences In The New Era Of Social Location MarketingADVERTISING & MARKETING  In this opinion piece, director of Evolve Social Australia David Wesson takes you through five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey.
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David Wesson

 5 Strategic Ways Brands can drive more sales via InstagramADVERTISING & MARKETING  With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services. However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
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Emily Waddell

 How to get 100,000 impressions a month on TwitterSOCIAL MEDIA  If you dont use Twitter personally, you shouldnt be running one professionally. That might sound harsh but if you were a professional singer people would expect you to listen to music in your spare time! So likewise, if you have no passion or interest in social media get out now as the first rule in social media is that people recognise passion and can spot fakes a mile off.
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John Lynch

You can skip this ad in 5 secondsVIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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Samuel Williams

Just Ask Watson Roadshow - Cognitive Computing Explained
The next wave of computer technology has arrived. Is your business ready? Introducing Watson, a cognitive computing platform that is ready to work for you. First seen in action during the popular American game show Jeopardy, Watson has since taken the
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Peter Connor

 Creating Social Content For A Product Nobody Gives A Shit AboutSOCIAL MEDIA  This article/talk is written to help business who have a product that their target market really is not knocking down the door to get at. The talk was designed to teach busy bootstrapped companies on how to market a product that might not be the easiest to market.
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Phoebe Reardon

DIGITAL REVOLUTION | Professional Series
Digital is becoming ubiquitous. It permeates and disrupts industries right to the core of they function and operate. Are we in the middle of evolution or revolution? Are the next three years critical for companies fighting to maximise and defend agains
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John Lynch

The 2nd Code Like A Girl
Mark your calendars girls! CLG is back this September with "Virtual Reality and Beyond" a night of interaction, wearable tech and stories from some of Australia's VR & AR superstars!
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John Lynch

 Get out of your Red ocean and into a Blue one (Book Review)INDUSTRY TALK  I finished Blue Ocean Strategy a few months ago and only now getting around to writing a review, however in that time I must have recommended it to 10 people in the ad-tech industry. Why? Read on
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Phoebe Reardon

Valuing and growing your digital business (NSW) | Full Day Workshop
Do you have aggressive growth targets for your business? Often agencies only focus on short term revenue generation, and miss out on building long term revenue from products and retainers or managing debtors. If you re at a strategic dev
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John Lynch

 Uncover the polymaths within INDUSTRY TALK  Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
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John Lynch

 Digital, Social & Mobile in APAC in 2015INDUSTRY TALK  We Are Social's new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies.
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John Lynch

Chief Digital Officer Forum
Digital Growth Beyond Digital Transformation
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John Lynch

Johns reaction: Interesting report

ADVERTISING & MARKETING A report from The Economist Intelligence Unit
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John Lynch

My taptic thoughts on the Apple Watch TECHNOLOGY  I received my new Apple Watch last week, as always with Apple, beautifuly packaged and I opened it with the reverence I reserve for Apple products. I laid the bits out and was first struck by the cleverly designed plug which was a little box, but with a flick, hey presto a standard UK plug. Genius, good start, what's next I thought....
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ADMA Marketing & Advertising

ADMA Global Forum 2015
Two days that will transform your strategy, your business and your career
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John Lynch

Johns reaction: in a nut (crab) shell

INDUSTRY TALK "Net Neutrality" is Obamacare for the Internet; the Internet should not operate at the speed of government.— Senator Ted Cruz (@SenTedCruz) November 10, 2014*Source: Consumerist.Source: Washington Post via Netflix
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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