DIGITAL MARKETING AND DIGITAL MEDIA INDUSTRY NEWS AND EVENTS
One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
TODAY ON DIGITAL MINISTRY
TECHNOLOGY The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
ADVERTISING & MARKETING With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services.
However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
SOCIAL MEDIA If you dont use Twitter personally, you shouldnt be running one professionally. That might sound harsh but if you were a professional singer people would expect you to listen to music in your spare time! So likewise, if you have no passion or interest in social media get out now as the first rule in social media is that people recognise passion and can spot fakes a mile off.
VIDEO You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
The next wave of computer technology has arrived. Is your business ready? Introducing Watson, a cognitive computing platform that is ready to work for you. First seen in action during the popular American game show Jeopardy, Watson has since taken the
Digital is becoming ubiquitous. It permeates and disrupts industries right to the core of they function and operate. Are we in the middle of evolution or revolution? Are the next three years critical for companies fighting to maximise and defend agains
Do you have aggressive growth targets for your business? Often agencies only focus on short term revenue generation, and miss out on building long term revenue from products and retainers or managing debtors. If you re at a strategic dev
INDUSTRY TALK Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$Â£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
INDUSTRY TALK We Are Social's new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies.
TECHNOLOGY I received my new Apple Watch last week, as always with Apple, beautifuly packaged and I opened it with the reverence I reserve for Apple products. I laid the bits out and was first struck by the cleverly designed plug which was a little box, but with a flick, hey presto a standard UK plug. Genius, good start, what's next I thought....
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Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on