SOCIAL MEDIA  The 2010 Australian Election is going to be an interesting one for social media analysis, because for the first time we will see to be able to see whether social sentiment is going to have an impact on how people vote. I started looking at this on Friday 16 July, the day before the election was called, and left the social media monitoring tool looking at the same keywords over the weekend. Read on

MOBILE  The IAB Australia Awards are always a great showcase of online and interactive campaigns that have run through the year and this year was no different. However one thing stood out this year - the increasingly important role that mobile has to play in brand loyalty and retention. Read on

WEB  Welcome to a special Digital People profile in support of XMediaLab's upcoming XML Film X-tended event on Wednesday & Thursday July 28 & 29 in Melbourne. This event explores what digital can bring to film with a focus on 'transmedia' which is the use of digital platforms to extend narrative and build interactive content around a linear property - think of the innovation we have recently seen in films such as Avatar, Pirates of the Carribean and Transformers. We have profiled several speakers appearing at this event where they forecast key trends in this fascinating digital segment and highlight their experiences. I heard great things about the recent XMediaLab Event in Sydney and followed the twitter hashtags with great interest. Melbourne is also sure to please. You can see information and grab your tickets at the end of this profile..... Read on

MOBILE  As the world wide web gears up for the full unleashing of HTML5, some web browsers are already supporting some elements of HTML5. The support varies widely, although almost all Smartphones support the new standard already which has to make one wonder why Apple and Google have thrown so much weight behind it already. Read on