Written by John Lynch | viewed 320 times | Be the first to comment
Although not living in the US, I drive a Toyota, and I am a fan. I was however interested to see how the recall was being managed online as this was a great opportunity to leverage social platforms. Alas to-date (and again its from outside the US) I can't see the leverage in action, at best its a half-hearted effort at worst its head in the sand stuff. Their Facebook fanpage with 70,000 fans (many more casual visitors), is busy with complaints but Toyotas responses are absent. While there are still a few loyal fans (i do hope they don't work for toyota as they haven't declared) they are in the minority- for instance one points out that 'its 'OK to drive your 'dangerous' Chrysler/Dodge that could have brake failures. [that] Recall hardly mentioned in the news'. But where is their Toyota backup? Where are the big guns like Chairman and CEO: Yoshimi Inaba? Read More

Written by David Jackson | viewed 215 times | Be the first to comment
Fourth in an occasional series. Hiring a virtual assistant - someone who helps organise your life remotely by paying your bills, dealing with correspondence, shopping, etc. via the Internet - has come into vogue in the past couple of years, fuelled by people like Tim Ferriss, who sings their praises in his bestseller The 4-Hour Workweek. Read More

Written by Denise Shrivell | viewed 235 times | Be the first to comment
Welcome to the first Digital People for 2010 where we will continue to profile amazing talent in the digital industry. One of the main themes raised in 09 in these profiles was 'measurement' - so I thought this year we would start by going straight to the 'guru' - John Grono, who runs his own independent research consultancy - GAP Research - and seems to sit on every measurement committee possible. Firstly, some perspective - he highlights that we are not the only media channel debating this hugely consequential issue and offers insights into the plans of other media throughout the year. He tells us the major challenge media faces in addressing our evolving measurement needs and what we could be doing better as an industry. He also brings up an area I think we will hear more of as the year progresses - privacy. Right now, one of the key issues being debated is web page auto-refresh and the benefits this gives publishers in generating 'false' revenue by overinflating and gaming key audience metrics such as page impressions and session duration. John enters into this issue through Ben Shepherd's blog and I link to this and all other articles in what John refers to as 'The Great Auto-Refresh War of 2009/2010' at the base of his profile. Thanks again to everyone for their ongoing support of Digital People - looking forward to a huge 2010! Read More