DIGITAL MARKETING AND DIGITAL MEDIA INDUSTRY NEWS AND EVENTS
The news that the National Security Agency's PRISM program has government-sanctioned access to internal user data at 9 U.S. Internet companies has brought outrage. Obama and the UK Prime Minister David Cameron have said that it's the balance needed between privacy and security. But what damage if any is it doing to 'brand' Internet.
TODAY ON DIGITAL MINISTRY
ADVERTISING & MARKETING Having just trialled a 'pay what you want model' (PWYW) for an online service business of mine, my faith in this method has fallen a little... but not completely. Are consumers ready for PWYW, is it a viable future choice of online marketers, and if so are consumers willing to give value in return?
PEOPLE Welcome to Digital People where this time I profile Jo Gaines, recently appointed Chief Revenue Officer with real-time media trading platform - Brandscreen. Jo shares her experiences of working in the early dot-com boom - & bust. She then looks forward with great advice for all of us working in such a fast market - don't over think, be decisive - & keep an eye on the retail sector. Good read.
INDUSTRY TALK While some people think that Crowdfunding is about the cash that it generates for the projects, it really is more about the ideas, firstly encouraging them to seek funding and then being able to share them with people who are aligned with it. So in short it has everything to do with Digital Innovation & Entrepreneurship!
TECHNOLOGY The word expert is thrown around often, but Michael Naimark deserves the title. An international media arts authority, Naimark has founded numerous research labs(MIT Media Lab, Atari Research Lab Apple Media Lab) and his digital artworks are included in prominent American and German galleries. I talked to Naimark about the illusion of interactivity, community engagement and digital media's future.
ADVERTISING & MARKETING Promoting a new mobile App is not an easy task, but it doesn't necessarily have to be expensive. What I have discovered over the years is that when it comes to marketing, you either invest time or money. If you can't do the latter, you can still get the word out about your app through smart but free promotional strategies. Here is my to-do list.
MOBILE There are lots of development methodology approaches when building mobile sites and apps but by far the best is to take an Agile approach. The principle behind agile software development is essentially that you take an incremental and iterative approach to the product you're building.
ADVERTISING & MARKETING We all know one, the guy who started a blog and now has a million monthly visitors, well maybe not a million, but enough to justify the effort. We talked to Ian Cleary founder of RazorSocial very successful blog in the crowded social media space. What comes out of this meeting is that the short cut to success is to have a plan, have a process, work hard and use your head.
ADVERTISING & MARKETING In this series, I've been talking about why it's not enough for user experience designers (or likely any designer) to just show their work work visually. People really want to understand how you think. They want to hear the reasoning behind your design decisions and your unique perspective on the world around you. A great way to represent this is through writing.
ADVERTISING & MARKETING Content is not about authoritarian and tyranny, oligarchy, and no, not even about monarchies. It's not even about Elvis, either. Imagine if the internet was actually a monarchy. Thinking that Content is King, is like thinking that magic is real, that the world is flat, and that tattoos can easily be removed even when you are 80 (but that is another story unto itself).
INDUSTRY TALK In case you haven't noticed, "digital agencies" are springing up all over the place. Even old-order, legacy advertising agencies will tell you, with a straight face, they are now digital ready. It seems like everywhere you look, there's some sort of agency. What the world needs is the digital agency of the future. Let's have a look at just exactly what that means.
A community whisperer for The Huffington Post, Al Jazeera, foursquare & the BBC, a founding member of MIT Media Lab, Creativity magazine's "most creative and influential minds" converge in Sydney for KR8V Masterclass Series: Creative Leadership.
ADVERTISING & MARKETING Below is an interview with Alistair Croll the co-author of the book 'Lean Analytics', carried out by Eoghan here at Bullet, in which Alistair explains how the right approach to analytics can be the deciding factor between success and failure. Valuable advice for any founder.
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Welcome to Digital People where this time I profile Jo Gaines, recently appointed Chief Revenue Officer with real-time media trading platform - Brandscreen. Read on