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Welcome to Digital People where this time we profile LinkedIn Managing Director (Aust & NZ) - Cliff Rosenberg. Cliff offers insights into the world's largest professional network including their position and plans for this region after establishing a presence late last year. He shares his views on our current market pointing to the early start of the social networking wave and forecasts growth in mobile e-commerce. Overall he sees digital becoming a more localised and personal user experience. He also warns us to stop selling ourselves like traditional and starting taking advantage of the medium - good advice. Please enjoy Cliff's views.....
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ADVERTISING & MARKETING What is marketing about if not engagement? But what it is and how do you measure it? The fact is that the most important metric is the most poorly defined word in the ad industry lexicon. Watching an ad, talking to a call centre, wearing a label, tasting a cool beer on a summers day, chatting with friends about a product, using a branded app, all are engagements and all matter, yet most of them happen outside of the view of any reliable measuring technology, at least those I know about. Read on
TECHNOLOGY We are told that very soon we'll be living in a world where everything we do in computing, including data and applications on our mobile phone, will come down from the cloud when we turn on and go up to the cloud when we switch off. Google apps are just the beginning. Not only that, but that any single user can in theory draw on massive storage capacity or processing capacity available in the cloud. What do you think the major developments and implications will be arising from cloud computing? Read on
TECHNOLOGY There's no question, the traditional content industries are experiencing unprecedented disruption to their business models. The Internet has brought not only a new way to distribute content, it has now begun to shift consumer attitudes towards content consumption generally. This presents a number of challenges to existing media organisations, but also a whole new range of opportunities to create value. Read on
ADVERTISING & MARKETING Your media kit is a key decision making trigger for potential buyers when assessing where to place their advertising investment and is often a first introduction to your brand. To maximise your chance to either appear on their buying schedule, be asked for further information or to produce a proposal, it's important the information in your kit gives an effective overview of the features and benefits you provide. Here's 10 tips to consider when producing your media kit as a showcase to potential advertisers -
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LATEST NEWS SHARES ADD NEWS SHARE
Facebook is rolling out a new security feature that lets users log out of their accounts remotely from another computer. It follows the news of a Sydney mother-of-three, her daughter and daughter's friends being subjected to a two-week ordeal at the hands of a Facebook stalker they have been unable to get the social networking company to do anything about. Read on
Jennifers reaction: I'm personally pretty thrilled that they are starting to think about the security issues inherent in the current system. Unfortunately, this step seems to be smaller than a baby one. We need more progress in this area desperately!
It's worrying enough that this was as a result of some serious stalking of a young girl. And even more worrying when you read the lack of support that the family (and even the police) were given by Facebook.
You know when Google, Facebook and other major internet players are throwing their money around that it must mean that a hot new trend is emerging and that trend is online social gaming. Whilst it is too early to tell what the big boys have in store as one of the hottest trends in digital there is no doubt the space will evolve rapidly over the coming 12 months particularly with the level of investment occurring in the space. In the last 6 weeks alone the online gaming segment has seen the following; Google have completed a series of acquisitions which include buying SocialDeck (an org which makes gaming apps for Facebook, iPhone and Blackberry), as well as purchasing social games developer Slide (who have developed some of the most popular games on Facebook). A more unlikely competitor has entered the arena with Disney acquiring Playdom showing their intent to become a serious player in this market. Whilst Facebook has hired their first Head of Gaming Partnerships which shows how serious the social networking giant is about exploiting the opportunity. Read on
Teresas reaction: Read about how Google and Facebook are going head to head in the social gaming arena.
The growth in adoption connected TV's and TV apps will result in revenues from apps on TVs going from just $10 million in 2010 to $1.9 billion by 2015. Read on
Jameses reaction: Contact me to discuss your connected TV strategy for 2011
FEATURED EVENT ADD EVENT
AMPLI 2010 : 7th October 2010
Posted by Australian Interactive Media Industry Association (AIMIA)
For the 6th year in a row AIMIA Mobile Industry Group will present the results of their annual survey looking at how Australians use their mobile phones. We'll look at how things are changing in the mobile landscape and the impact of the iPhone. The speci Read on
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Digital People - Cliff Rosenberg
Welcome to Digital People where this time we profile LinkedIn Managing Director (Aust & NZ) - Cliff Rosenberg. Read on
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iPhones dominate Australian mobile internet
Written by Tiphereth Gloria - 4 comments
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