WEB  Instant previews are being rolled out in the next few days. No longer do you have to click to go into the website, leaving Google to check out if it's the result you want.
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WEB  Google recently introduced its new search feature called 'Place Search' which will affect searches for local businesses. Google is becoming more local with their search results and realising the importance of local search in their search results page. If you haven't yet observed the change, pay attention because it can dramatically affect your ability to rank competitively for geo-targeted keywords.
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Kates reaction: Another button! How many do we need or want?

Facebook's increasingly ubiquitous 'Like' button is getting a new friend: the Send button. Click on a webpage that has the Send button integrated, and you'll be prompted to share it with any of your Facebook Groups, your Facebook friends, or any standard email address. In other words, where the Like button is designed to let you quickly share content with all of your Facebook friends, the Send button is for sharing with a subset of them.
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Kates reaction: Check out Facebook Studio (facebook-studio.com) - a place where agencies and businesses can view and share exciting and innovative campaigns on Facebook!

Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called "Facebook Studio" and is a platform aimed at agencies, PR firms and media strategy companies.
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Kates reaction: +1

Back in early December of last year, we first reported that Google was toying around with the name "+1" for an upcoming social product. At the time, we were told it was sort of like Google's version of the "like" or "retweet" button. Today it officially launches as a way to share Google Search results that you like with your friends and the broader web in general. Oh, and also a way to inject social into Google Ads.
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Kates reaction: The new dashboard is completely widget-based. I love widgets!

The new version of Google Analytics is currently available in beta to a small number of Analytics users. We'll be giving access to more users soon. Sign up for early access.
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Kates reaction: Great examples of interactive offline ads

Digital marketing, communications and advertising isn't now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.
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