CHAMPION ARTICLES BY FRANK GRASSO BECOME A DIGITAL MINISTRY CHAMPION

Frank Grasso

WEB  To increase your market share, your brand must be easy to find and easy to buy. Traditionally, a brand would grow by placing retail stores in highly populated neighborhoods' and buying as much advertising space as one could afford. This strategy is used and understood by many of the most successful marketers and CEO's - but over the last decade the world has been slowly changing. Iconic brands such as; Borders, Angus & Robertson, Waterstone and HMV are closing down or closing stores, books and CD's are still being sold, whilst Google and Yahoo continue to grow and thrive. It's time for marketers and CEO's to stop and rethink the role Paid Search really does play in their growth strategy. Is Search an advertising medium? Is it a distribution channel? Is it neither? Or is it both?
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COMPANY HISTORY

Who Position
e-channel Search e-channel Search
Jan 1999 - present
CEO/Managing Director


CHAMPION PROFILE

Frank Grasso

Frank Grasso
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  • Australia
  • e-channel Search
  • CEO/Managing Director
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  • Frank Grasso, founder of e-channel Search, has worked in Search Engine Marketing (SEM) since the early days of AltaVista and Lycos.

    Frank started his search career in Melbourne Australia in 1999, consulting to early adopters of SEM. Starting out as a SEO specialist Frank developed a reputation in the APAC e-commerce industry working on travel and retail websites.

    In 2002 Frank shifted his focus to PPC and formed e-channel Search. Not satisfied at the time with existing Bid Management technology Frank set up a technology team and developed the multi award winning DynamicCreativeTM software.

    Frank s continued commitment to R&D has led to the development of proprietary software that solves the major problem for large, database driven, and dynamic websites.

    Frank now heads e-channel Search, which is one of Australia s leading PPC agencies servicing some of Australia s biggest travel, retail and classifieds websites. In 2010, e-channel expanded internationally, servicing both Asia and the United States.

    Frank is also the co founder of Waterfind, an online water trading platform and co-author of the 7 Elements of Search A search engine marketing methodology, created specifically for e-channel Search in conjunction with leading University academics.


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