CHAMPION ARTICLES BY MATT RAMSAY BECOME A DIGITAL MINISTRY CHAMPION

matt ramsay

WEB  You are not still pushing websites are you? Are they not dead?' This was a recent conversation with a digital planner from a media agency. As with all marketing communications, choosing the correct channel to reach the consumer depends on the brief, the product, the audience and the objectives; in some cases this will be a website, where appropriate.
Read on

matt ramsay

ADVERTISING & MARKETING  We know that promotions are very motivating, but how does this work in the digital space? We have been doing a little digging. Recent research from IGD Leading Edge suggests that just over one in ten (11%) shoppers are already using digital tools to keep abreast of the latest promotions, interestingly 35-44 year olds and those with children almost twice as likely to do so thats 1 in 5 shoppers.
Read on

matt ramsay

SOCIAL MEDIA  Sampling ads through facebook provide a clever, targeted way to get free samples of your product into the hands of your core consumers. Using facebooks rich targeting options, brands can offer samples of new products to highly targeted audiences by age, gender, location and interests. Surprisingly, hardly any brands are using this feature.
Read on

View all matt's articles


NEWS SHARESADD NEWS SHARE

No news shares found for this user


COMPANY HISTORY

Who Position
Activation Activation
Jan 2011 - present
Managing Director


CHAMPION PROFILE

matt ramsay

matt ramsay
About Me
  • London
  • Activation
  • Managing Director
  • matt.ramsay@activationdigital.com
  • Visit Site
  • Visit Profile
  • Follow me
  • Matt is co founder of Activation, and brings over 16 years marketing agency experience with him, including over 10 years in all areas of digital marketing.

    Matt set up Activation to bring his understanding and experience of how digital can really benefit FMCG and consumer brands to the market with a very clear proposition.

    Matt has developed many award winning campaigns with a wide range of leading FMCG and consumer clients and brands, including Nestl , Purina, Orange, GUINNESS, adidas, Procter & Gamble, COI, United Biscuits, BlackBerry and Peugeot/Citroen.

    Matt's agency experience started back in 1993 at McCann Erickson, followed by roles at EHS Brann and Euro RSCG, managing director of InboxDMG, and most recently as managing director of 20:20 one of the UK's leading digital marketing agencies.

    When Matt isn't looking after clients, writing the next strategic marketing plan, or running the agency you'll probably find him flying down the mountains of Wales on his mountain bike.


  • 30 Days: 0 articles, 0 views, 0 comments
    All time: 0 articles, 0 views, 0 comments

    Twitter
    Follow me on Twitter

    DIGITALMINISTRY

    Digital Media and Marketing News, Jobs and Opinion

    The site where top Digital Marketers offer their opinion on our industry, get involved


    BECOME A MEMBER

    Digital Voice delivered weekly
    Post Events
    Post Jobs
    Add Free Directory Listings
    Comment on Posts and News
    Create Your Digital Profile
    Become a Digital Champion


    NEWEST MEMBERS   Register Now

    Write for Digital Ministry. Demonstrate your expertise, raise your profile, get exposure for your company brand.

    BECOME A DIGITAL MINISTRY CHAMPION

     

    LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

    Mad Dog PromotionsProtonbits Software Pvt LtdCat Rubbish RemovalEnertec Windows & Door SystemsVacuumSpotSally Dasouki - Melbourne Victoria, AustraliaVazooky DigitalDr TurnerAspect Shade