CHAMPION ARTICLES BY LUCY ALLEN BECOME A DIGITAL MINISTRY CHAMPION

Lucy Allen

ADVERTISING & MARKETING  Its been 2 years since Foursquare was launched and after obsessively checking in whereever we went making life a game; we Levellers pretty much lost interest in this social media service that asked for a lot yet seemed to give little in return, especially here in the UK.
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Lucy Allen

MOBILE  Google the guys we love to hate have delivered another set of bad news for the mighty Apple. New research* from Nielsen suggests that the future is looking very good for them as they make even further strides in the battle of the Smartphones. In the US 18-24 year olds were significantly more likely to purchase a phone with an Android operating system than iOS or Blackberry. 27% of all active phones in the US are still iPhones but its the change in taste of the youth market thats very telling.
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COMPANY HISTORY

Who Position
The Levels The Levels
Jan 2011 - present
Founding Partner


CHAMPION PROFILE

Lucy Allen

Lucy Allen
About Me
  • London
  • The Levels
  • Founding Partner
  • lucy@the-levels.com.
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  • I have over 10 years digital marketing experience working for both clients and agencies - data analytics has always been at the heart of my approach. My career started as part of the launch team for Lycos UK & Ireland. I have subsequently worked for some of the UKâ s leading brands including Amazon and Conde Nast. Five years ago I moved as Managing Director to Netrank a specialist search, social media and online PR agency. Netrank was sold in 2008 to LBi. I now run The Levels a specialist digital media consultancy.


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