ADVERTISING & MARKETING  We are loving Pinterest in the office. It is a great tool for creating collaborative moodboards for inspiration. But brands are getting into even more of a lather about it than we are and we can understand why. Here are six reasons why brands are going crazy for the internets newest darling.
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INDUSTRY TALK  I remember, back in 2008, preparing a presentation on social media and how it was starting to have a huge effect on customer services. My advice was unreservedly to get involved in the conversation asap. In the 3 years that have passed consumers have taken to the social channels like ducks to water but has the pendulum swung too far with extreme service requests and even brand bullying starting?
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SOCIAL MEDIA  I'm a regular at Future Human events, and a few weeks ago I attended their session 'Social Animals', exploring how (and if) social networks are changing us. Interesting session for a number of reasons, but one key take away for me was around the fragmentation of social media, the idea that many factors are beginning to chip away at Facebook's monopoly leading to smaller communities and networks.
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SOCIAL MEDIA  Its been a few weeks since f8, and we have been having a play with the new timeline functionality that Facebook is planning to roll out, as well as getting used to the 'frictionless sharing' that Facebook has already rolled out with selected partners.
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