CHAMPION ARTICLES BY KELLY SLESSOR BECOME A DIGITAL MINISTRY CHAMPION

Kelly  Slessor

MOBILE  There are more than 555,000 apps in the apple store, with android not far behind at around 450,000, and both platforms are growing faster than any of us can keep up with.Essentially, if you set up a new store on a main street in Sydney, when you open the doors and look around youll find 10 -15 store fronts right next door, selling exactly the same stuff as you. Unless you have something really compelling or a solid mobile marketing strategy youre probably going to be closing the doors before I finish writing this article.
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Kelly  Slessor

Kelly s reaction: A mobile tsunami is coming. This is a great insight to the future of mobile, from a handset, operating system and content perspective.

Draw something app launched 6 weeks ago. It' the number 1 app in 79 countries and has 20+ million users - it generates a $100k revenue a day. It took AOL 9 years to reach 1 million users, facebook 9 months and Draw something 9 days.
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COMPANY HISTORY

Who Position
BanterMob BanterMob
Apr 2011 - present
Director


CHAMPION PROFILE

Kelly Slessor

Kelly  Slessor
About Me
  • Australia and New Zealand
  • BanterMob
  • Director
  • kelly@bantermob.com.au
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  • Kelly Slessor is mobile marketing expert passionately focused on targeting mobile marketing activity based on consumer s mobile habits.
    Kelly has over 12 years experience and started her career with British Telecom in the UK. She spent three years as Managing Director at Communicator Interactive managing campaigns for clients including Diageo, Suzanne Grae, Austereo, DMG and Constellation Wines, to name a few. More recently she launched her own Mobile Marketing company BanterMob providing Mobile Marketing Strategy and Implementation.
    She is Co chair of the AIMIA Mobile Industry Group


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