CHAMPION ARTICLES BY SAMANTHA AMJADALI BECOME A DIGITAL MINISTRY CHAMPION

Samantha Amjadali

SOCIAL MEDIA  I recently had a rather disturbing discussion with a gentleman who suggested his best strategy for finding a great social media person for his organisation was to find someone "young who loves Facebook - and has more than 1000 friends". Wow. No offense, sir, but that's kinda crazy!
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Samantha Amjadali

SOCIAL MEDIA  So, the world has finally discovered Pinterest, one of my favorite sites in the whole world (wide web), and I'm so glad for it. But marketers and agencies take note, this is not just another image bank. For starters, I'd bet it will become a major driver of traffic for many of you in the future, but also a great collaboration tool for others - and who know what else? Pinteresting times, indeed...
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COMPANY HISTORY

Who Position
Watermelon Media Watermelon Media
Nov 1996 - present
Director


CHAMPION PROFILE

Samantha Amjadali

Samantha Amjadali
About Me
  • Australia and New Zealand
  • Watermelon Media
  • Director
  • samantha@watermelonmedia.com.au
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  • Samantha Amjadali owns Watermelon Media, a full-service digital agency based in Melbourne, Australia. Watermelon Media specialises in helping businesses and corporates improve their digital marketing and social media strategies, but also their appearances among the public and the media.

    Samantha has worked in the Australian media for more than 15 years, across print, online, television and radio for the country's biggest media brands, including the Sunday Herald Sun, heraldsun.com.au, The Age and news.com.au, as well as TV channels 9 and 10.

    During that time, Samantha has worked in myriad roles, including section editor, news reporter, online editor and videographer as well as in other journalistic and production roles, including Questions Editor on Who Wants to be a Millionaire: Hot Seat.

    Samantha is currently the Digital Content Manager (Social Media Manager) and Marketing Manager for Easy Weddings, Australia's No.1 wedding portal and Victoria's 2011 Telstra Business Awards Business of the Year.

    Her role involves creating content for the company's digital efforts, from the website and extensive social media offerings (for EW and clients) to developing digital strategy and running Easy Weddings' blog network. She also runs their forums and Facebook page, which has more than 16,700 fans.


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