CHAMPION ARTICLES BY DEBRA TAYLOR BECOME A DIGITAL MINISTRY CHAMPION

Debra Taylor

SOCIAL MEDIA  Haven't been invited to join a new network lately? Nostalgically flicking through your book of log-ins you have known and loved? The social media expansion may be over, but as a channel it remains an exciting country for King Content to rule...
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Debra Taylor

ADVERTISING & MARKETING  Too many businesses and brands believe ongoing creation of engaging, quality content is too costly - which is a little like saying they can't afford the phones. Granted, unless it is effective, content can be burden - but do it well, and you are suddenly dealing in the most valuable online currency of them all.
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Debra Taylor

ADVERTISING & MARKETING  According to Google, customers read a total of 10.4 pieces of content before they buy. Brands and businesses that don't produce authentic, engaging and useful content are missing out on the 98 per cent of consumers who start that journey with online research. But many brands struggle to make the switch from talking about product, to talking to their customers' needs. Here are 4 rules to follow...
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COMPANY HISTORY

Who Position
The Word Council The Word Council
Jan 2001 - present
Co Founder


CHAMPION PROFILE

Debra Taylor

Debra Taylor
About Me
  • Australia and New Zealand
  • The Word Council
  • Co Founder
  • debrataylor@thewordcouncil.com
  • 0413 601585
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  • Experienced digital and editorial director now focused ahead of the curve on content strategy, content marketing, social media marketing and enabling brands and B2B businesses to become publishers online. Previous experience includes driving revenue through content in custom publishing, developing digital strategy for digital agencies, online product development, creating communications plans, management of multiple print and online projects, P&L responsibility and leading teams through change.

    Specialties
    content strategy, content marketing, copywriting, communication planning, content in social media, digital transition training, product development, project management, strategic thinking, change management leadership


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