CHAMPION ARTICLES BY CLAIRE COOPER BECOME A DIGITAL MINISTRY CHAMPION

Claire Cooper

TECHNOLOGY  As we delve further into an age of digital personalisation, getting our dirty mitts on more customer data than we know what to do with, how will we know (as marketers) when we have over-personalised? When does personalisation become a dirty word for customers?
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Claire Cooper

INDUSTRY TALK  Just in case you haven't read enough predictions for 2010, here are some more to whet your digital palette. But unlike the others, this features the opinions of some of my tweeps'; top people in the industry that I am lucky enough to follow and collaborate with on Twitter.
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Claire Cooper

WEB  Google Wave is a great collaboration platform, but what are the commercial opportunities?
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COMPANY HISTORY

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BULLSEYE BULLSEYE
Nov 2008 - present
Account Director
Tequila
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Aug 2007 - Oct 2008
Senior Account Manager (London)
OMD
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Jan 2005 - Jul 2006
Media Planner


CHAMPION PROFILE

Claire Cooper

Claire Cooper
About Me
  • Australia and New Zealand
  • BULLSEYE
  • Account Director
  • claire.cooper@bullseye.net.nz
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  • Claire is responsible for driving Bullseye's digital offering in New Zealand with a specific focus on developing new client opportunities.

    Claire is presently doing a lot of work in the social space. Guiding clients on how to get ROI from social campaigns and how to engage and respond using social media monitoring.



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