CHAMPION ARTICLES BY ZACH WEINER BECOME A DIGITAL MINISTRY CHAMPION

Zach Weiner

TECHNOLOGY  Will the TV business collapse in 2013? Has linear TV been forever disrupted by new developments in over the top content, connected TV and multiple device viewing behaviors? The answer is a resounding no, as linear Television is about to be lifted into even greater heights by the above new mediums, technologies, platforms and consumer behaviors.
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Zach Weiner

TECHNOLOGY  Social TV and participatory television have emerged as major forces in the convergence of the digital and broadcast world. While new integrations are occurring daily, many still wonder, how do we monetize Social TV? What methodologies can we utilize to enable new and powerful streams of revenue?
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Zach Weiner

TECHNOLOGY  If Content is king and data is queen, surely interaction and socialisation must be the other two members of the television royal family. The terms Social TV and Interactive TV however, barely do justice for the wild west of emerging TV. A disruptive space that is ready to be dived into deep with formats encompassing a more "Blendable Reality".
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COMPANY HISTORY

Who Position
Never.no Never.no
Jun 2012 - present
Director Of Global Marketing
Connected TV Marketing Assoc
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Sep 2011 - present
Co-Founder Connected TV Marketing Assoc


CHAMPION PROFILE

Zach Weiner

Zach Weiner
About Me
  • New York
  • Never.no
  • Director Of Global Marketing
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  • Zach is currently the Director of Global Marketing for Never.no, a leader in social and participatory Television, as well as current president of the Connected TV Marketing Association. He has acted as a founder and incubator of several marketing and advertising consultancies that span the boundaries of the digital and television ecosystem. His previous role was as the CEO of CTV Advertising, a digital agency and marketing service provider that exclusively focused on emerging television methodology across connected, social and Multiscreen mediums.


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