CHAMPION ARTICLES BY CHRIS MORLEY BECOME A DIGITAL MINISTRY CHAMPION

Chris Morley

ADVERTISING & MARKETING  Australian retailers and their association recently stated their post Christmas and Christmas sales figures were OK without being spectacular. Retail giants Myer and David Jones have reported modest Boxing Day sales figures, both will reportedly be posting minimal sales growth figures in the next few weeks. Thus continuing the ongoing theme of Australian Retail in 2012, so how do they change it?
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Chris Morley

ADVERTISING & MARKETING  It has become obvious to those of us in the retail industry that a blood is flowing-the retail revolution is well and truly underway. Consumers have dictated how they want to shop and buzz words such as multi-channel have been coined but really its all just Retail! Australia recently held a version of Cyber Monday - Click Frenzy; this event highlighted the willingness and demand to buy online.
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Chris Morley

INDUSTRY TALK  Data, Data everywhere but just far too much to drink. Retailers are in the centre of a data storm that shows no sign of letting up. In the last 2 years has seen an explosion in the creation of data. In fact 90% of all data, yes all data was created in that timeframe. This increase is predominately from smartphone usage and our love affair with social media, both of which show no sign of slowing...
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Chris Morley

SOCIAL MEDIA  A few years ago circa 2010 a new term was coined, f-commerce following on from the successful implementation of eCommerce, several years prior. Combined with the emergence of the phenomenon that is Facebook it seemed a logical step- how could Facebook not be the new frontier for buying and selling? To be honest I never believed in f-commerce and I still don't.
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Chris Morley

ADVERTISING & MARKETING  An article today has indicated that a third report commissioned by the Federal Government is expected to state that the GST threshold on overseas goods which currently sits at $1000.00AUD should be lowered or the way it is applied broadened. How will this effect online retailers?
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COMPANY HISTORY

Who Position
Online Market Experts Online Market Experts
Jan 2012 - present
GM
eezyempire
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Sep 2011 - May 2012
Director
ChannelAdvisor
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Oct 2007 - Sep 2011
eCommerce Consultant


CHAMPION PROFILE

Chris Morley

Chris Morley
About Me
  • Australia and New Zealand
  • Online Market Experts
  • GM
  • chris@ome.net.au
  • 0433589714
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  • An online market expert, having been involved in the eCommerce industry since 2007 helping not only big business like Deals Direct, OO, eMitch, Columbus and others but also small businesses to engage and embrace online. i bring passion and enthusiasm to the industry and am always keen to talk shop.


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