CHAMPION ARTICLES BY JENNI BEATTIE BECOME A DIGITAL MINISTRY CHAMPION

Jenni Beattie

SOCIAL MEDIA  Last Friday Kelloggs (US) voluntarily recalled a variety of cereals due to a waxy taste and strange odour. But how are they faring with regard to online crisis communications management? The following post examines how they have dealt with the crisis online and some lessons for online communicators.
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Jenni Beattie

WEB  Recent research findings by the Harvard Business School have shown there are marked differences on how women and men use Twitter.
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Jenni Beattie

WEB  Marketers need to look beyond their own individual disciplines: public relations, market researchers, advertisers to understand the full potential of Social Media and deliver better results to their clients.
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Jenni Beattie

SOCIAL MEDIA  Some months ago I penned an article about Remo being one of the first Australian websites to build a community around ecommerce. Recently in light of the Victorian bushfires Remo had a new t-shirt designed that was a fundraiser with all money going to the Victorian fire appeal. On the surface it looked like a no-brainer, timely product idea married with an altruistic purpose. Technically it should have ticked all the boxes. But....it didn't pan out that way. Read on to find out how REMO turned the crisis around and kept the community engaged.
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Jenni Beattie

ADVERTISING & MARKETING  A few nights ago I attended an excellent seminar on Online Communities initiated by the Knowledge Management Forum in Sydney. It was an excellent night with a great mix of knowledge managers, librarians, social media strategists and market researchers. The night kicked off with three excellent speakers. VP of Community Relations for Wikia Inc, Angela Beesley . The next speaker was the Community Relations Manager for WorldNomads an online travel company. The final speaker was Strategy Director for McCanns Sydney, Mark Pollard.
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Jenni Beattie

Read on to hear about top trends and apps regarding microblogging tool Twitter by the respected Brian Solis.
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COMPANY HISTORY

Who Position
Digital Democracy
Apr 2009 - present
Director


CHAMPION PROFILE

Jenni Beattie

Jenni Beattie
About Me
  • Australia and New Zealand
  • Digital Democracy
  • Director
  • jenni@digitaldemocracy.com.au
  • 0423073099
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  • Director of Digital Democracy - social media consultancy.


    My consultancy focuses on getting the most out of social media tools across the business ensuring you get a better ROI.


    I have a background in qualitative research and communications and I have worked in advertising, media and online pr spanning a 15 year period... I am a digital strategist passionate about creative strategy underpinned by reliable research.


    Digital Democracy focuses on social media marketing with a heavy bent on research-led strategy.


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