CHAMPION ARTICLES BY JON OSTLER BECOME A DIGITAL MINISTRY CHAMPION

Jon Ostler

ADVERTISING & MARKETING  Is it just me or does Google seem to add a new option or service for marketers every 5 minutes? Every time I've finished mastering the latest Google service or tool another one pops up or they change the one I've just mastered! Whenever we get accredited as a Authorized Google Company for something we find something else we should get accredited for!
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Jon Ostler

ADVERTISING & MARKETING  How do you set your Search CPC bids? Is it based on what everyone else is bidding? Is it based on a feeling for the position you think you should occupy for certain phrases? Do you bid low because of a limited search budget? Or is it based on a complete comprehensive understanding of your return on investment (ROI) and visitor life time value (LTV)?
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Jon Ostler

TECHNOLOGY  

SEO has been around for over 10 years now and the methodologies and tactics required to correctly optimise a site are no longer a black art and are well understood by many.

Search is also now recognised as a main stream advertising channel with Australian businesses spending $250 million in 2006 and predictions of this increasing to $975 million by 2010 (Frost & Sullivan, Jan 2007).

So if the above statements are correct why do we still find so many mainstream sites in Australia with such poor SEO?


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COMPANY HISTORY

Who Position
Q Limited Q Limited
Apr 2010 - present
CEO (Sydney)
First Rate First Rate
Dec 1999 - present
Founder


CHAMPION PROFILE

Jon Ostler

Jon Ostler
About Me
  • Australia
  • Q Limited
  • CEO (Sydney)
  • +64 21 88 66 85
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  • Jon is CEO of Q Ltd's digital agencies and media sales operations in Sydney and Melbourne. Jon oversees a team of 60 digital specialists employed by Q Ltd's 5 main businesses.

    Jon is also CEO of QED (QEDigital.com) a subsidiary of Q Ltd and is responsible for devising, developing and growing profitable web assets owned by Q. These include email lists, ad networks and other internet based businesses.

    Jon has founded, operated and sold a number of successful web related businesses including a web design business, an online restaurant guide, performance ad network and most notably First Rate, a leading specialist in search and performance marketing with offices in Auckland and Sydney. Jon has been a regular speaker at internet related conferences for more than 10 years and is widely respected as an expert in online marketing.

    First Rate grew rapidly and consistently over 9 years and was listed in the Deloitte Fast 50 three years in a row (2006/07/08). Jon sold First Rate to Q Ltd (ASX:QXQ) in 2007.

    Jon is originally from the UK where he graduated top of his class with a 1st class degree in Communication Engineering (BEng) before taking up a technical management role with JARIC a military intelligence department of the UK Ministry of Defence.

    Jon has been based in New Zealand for the last 11 years but also spends a large amount of his time in Australia.


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