Cameron Wall

MOBILE  For many people in the Asian region the Mobile screen is the first screen that they ever had that can deliver content. The population in Asia is now 4.2Billion people with China sitting at 1.3Billion. Why is this important?
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Cameron Wall

MOBILE  For me, ever since I switched my focus from the fixed Web to Mobile in 2000 it has been the year of Mobile that never really permeated in to mainstream media. I think the reason for this is simple yet not seen as obvious to most, as Mobile as a communication device has played in two main streams since the first voice call in 1946.
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Cameron Wall

INDUSTRY TALK  Watching the TV the other day listening to more bad retail news with reports coming in that the latest CPI index has risen 3.7%. This got me thinking, how is this index measured and does it take into account the people making purchases online?
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Cameron Wall

MOBILE  It amazes me how many retailers in Australia simply ignore what is now possible using digital and especially Mobile to drive foot traffic and revenue. What I tend to find is that most efforts of late are focussed on building e commerce capabilities, (apparently to curb the shift in offshore purchasing), and also the continued email marketing and now with some social media thrown into the mix.
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Cameron Wall

TECHNOLOGY  I have personally been in what is known 'digital' industry since the birth of the Internet back in 1991 when was born with Hugh Irvine and the boy's, and Mobile since 1999 working for Connect. The next year on March 10th exactly on the day of writing this, the 'Dot-com Bubble' burst and everything in and around it came crashing down
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Cameron Wall

Camerons reaction: I am sure it will be Mobile "only" one day

The reality is that mobile is no longer about the phone, it s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first.
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Cameron Wall

Camerons reaction: This is a very good piece written by MG Siegler fro TechCrunch...if your serious about Digital this is a must read!

Earlier today, I was reading Joshua Topolsky's editorial on This is my next about Apple's mistake; in turning their back on the Web and I kept stopping. I disagreed with basically everything.
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Cameron Wall

Camerons reaction: Interesting take on the subject as people become the network.

Editor's note: Guest author Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint, an online publisher with an audience of 10 million monthly uniques, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile, the online retailer of luxury goods. He is an angel investor in media and e-commerce companies.
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Cameron Wall

Camerons reaction: Very insightful article...and not very far off the mark, a must read!

Three-quarters of marketing chiefs plan to restructure their departments this year to keep pace with the demands of digital media, according to research exclusive to Marketing Week. To help marketers keep ahead of the wave of change, there are four key areas of reorganisation.
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Cameron Wall

Camerons reaction: Large brand...large move!

On the eve of the 2011 Chicago Auto Show at the Windy City's legendary McCormick Place, Ford Motor Co. announced that social media and other - new advertising strategies - will be employed to market all of the car-maker's 2011 vehicles.
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Who Position
ZapMe Mobile ZapMe Mobile
Sep 2006 - present
Founder & CEO


Cameron Wall

Cameron Wall
About Me
  • Australia and New Zealand
  • ZapMe Mobile
  • Founder & CEO
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  • Director of a number of Mobile marketing technology companies. He has spent over 20 years in ICT and established Australia's first Internet Cafe. And is the creator of patented mobile marketing platforms and applications.

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