MOBILE  It is very clear to me and other people that work solely in the Mobile ecosystem that the medium is huge for marketing and social interaction. The two main reasons are its wireless therefore truly mobile and its personnel (my handset, my stuff). It is also clear that the traditional "Digital Agencies" that have spawned over the past decade will not have the right expertise or people to deliver what Brands want. Read on

TECHNOLOGY  After talking to certain people and reading and hearing rumors from CES in Vegas last week we believe we have a spec similar to what you can expect from Apple with the new iSlate tablet PC. Think of it as a large iPhone that will be able to join together like tiles to create a huge screen tablet! Read on

SOCIAL MEDIA  With marketers these days looking for unique and innovative ways to achieve brand retention with their consumers, why not make use of Twitter? Read on

TECHNOLOGY  There has been lots of hype over the past six months around the National Broadband Network (NBN), and Telstra in particular. To recap the scenario looks like thisâ�¦the government has pledged $4.7Billion toward the NBN project in response to the Australian public and business community need for faster broadband access. The faster access is perceived to encourage productivity by opening up much faster and richer online services etc. Although the government has pledged $4.7B it needs to be matched by an ICT player in order to deliver the project. Read on

MOBILE  There is something in the air as we roll toward autumn in cold economic times. Australia's advertising market and economy is strong yet small in global terms and that has seemed to of dragged us into a recession. It's been a shame as there have been some great success stories from small to medium businesses over the past few years in the digital space. Read on

The federal government is on a collision course with Telstra with draft laws paving the way for NBN Co to become a greater monopoly than the telco giant. Read on

One of the things I find surprising is how many marketing people diss iphones and apps as a niche market. My favourite was hearing that the buzz around apps is driven by the fact creative directors have iphones yet don't realise that nobody else does. Of course now you can buy an iphone on Orange, Vodafone and at Tesco (and it is rumoured that TMobile and Virgin will get you one if you shout loud enough) as well as O2, that myth is evaporating. But I was delighted to see some new data which shows that more people have iphones than use Twitter; Admob have an interesting post showing Apple had shipped 78million devices by the end of 09 And BBH Labs pointed out research showing that Twitter had 75 million user accounts at the end of 09. And the research points out that in December only 17% of those accounts actually tweeted - supporting their view that; A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet. Add to that one of my favourite stats - since the start of 2007 Canalsys data shows that over 350 million smartphones have shipped. So the number of people with Smartphones is around the same as the number of Facebook users. Now I'm a big fan of Twitter and Facebook - and social in general - but this data supports my view that brands would be much better off investing in a smart mobile strategy than jumping into social. And the future of social is all about mobile any way. Read on

In a surprising development, CNNIC, the official registry for .cn, has suspended accepting new .cn registrations for registrants outside of China. Read on

LONDON: Apple is expected to start the new year with the launch of its latest gadget: a tablet computer that will allow users to surf the web, watch TV shows and read the next generation in online magazines and newspapers. Read on

Sir Martin Sorrell, chief executive of the advertising group WPP, predicts a slow growth in the upcoming year for the advertising industry, but sees great potential in mobile advertising and marketing in the coming years, most notably in countries like China and India where mobile usage is exploding. Read on