START UPS  Ten years ago, I was working for an industry-dominating technology giant when this happened to us: we tried to buy our way into a smokin' hot new web startup category way too late, only to be roughed-up and shown the door by a team of young punks a couple of years out of college. Why did this deal fail, and what could it mean for Google? It could mean the beginning of the decline.
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START UPS  How much money did your business earn last week? How much did it spend? What's your bank balance? How long can you go on with that pattern of earning and spending? Critical questions for any business, particularly so when you're a small startup with $25,000 and a lot to get done in a short time. But when you're all busy coding or designing or cutting deals, who's got time to track every dollar?
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WEB  All around the world, Facebook users are beginning to think twice about what they post to their social network - thats exactly the kind of consciously mediated interaction that Facebook cannot afford its audience to do if its to monetize.
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START UPS  "Who cares how the platform works"? This is the subtext to a lot of web startup business plans I see. At this point, you've lost me.
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MOBILE  I've never been much of a believer in mobile brand advertising, preferring instead to apply it to social marketing and click-to-buy. But here's some clear evidence that mobile brand advertising works... at least, in Asia.
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