CHAMPION ARTICLES BY DENIS MASSENI BECOME A DIGITAL MINISTRY CHAMPION

Denis Masseni

WEB  'Why schools are spooked by social media', is a recently published paper that attempts to explore why schools are underrepresented in their use of social media as a method of communicating and engaging their community of parents. When the rest of the world has gone social media mad (including school parents), why don't schools play in the space?
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Denis Masseni

SOCIAL MEDIA  Funny how many people sit there, absorb the statistic, ponder it. find it interesting and then quote it, re-tweet it or simply treat it as gospel. My take is that we are all suffering from statistic fatigue or what I am going to coin stat-fag. On second thoughts, maybe not.
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Denis Masseni

SOCIAL MEDIA  Billy Connolly once said, you can tell someones age by the time it takes them to get out of a bean bag. It was also only recently true that you could tell someones age by their connection to social media. Digital did equal young. Not today, but some marketers continue to fall into this trap. Digital does not equal young; ignore this at your peril. Here's a stat to get you thinking; the 55+ visit shopping and classified sites more than any other segment.
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Denis Masseni

SOCIAL MEDIA  Yes that's right, the humble school newsletter will go the way of the dodo and disappear - at least in its current form. Communicating with parents won't disappear of course. If anything, as school life becomes busier with a myriad of legislative changes, league tables, Krudd money, cyber bullying, there's never a shortage of things to say. But the form of the current newsletter will change markedly. Probably one of the few widely used communication vehicles that hasn't changed it's construction - ever!
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Denis Masseni

SOCIAL MEDIA  I read with interest the recent Herald Sun article by Stephen Drill titled, Facebook twist for teachers. This had all the ingredients to make me sit up and take notice. It combined my two most dominant activities, social media and education. So the scene was set for an opinion piece. The article's point was, should teachers become facebook friends with their students?
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Denis Masseni

Denis Masseni
About Me
  • Australia
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  • denis@newmediapeople.com.au
  • 0418 583 520
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  • Director of www.sponsor-ed.com.au web publishing and online advertising company.

    Director of NEWMEDIA People; a specialist recruitment practice dedicated to digital.

    Current sessional lecturer Monash Univeristy Master of Multimedia/Design.


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