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Fi Bendall

VIDEO  I was challenged with the question whether digital marketing can eclipse traditional marketing......here's what I said. What do you think, can it?
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Fi Bendall

ADVERTISING & MARKETING  More articles are appearing questioning whether Silicon Valley is losing its mojo. This article in the Wall Street Journal started a hot debate of comments, about employee dis-satisfaction and selling shares in some of the most well known companies in'Facebook is a con', 'social media is over' yells out a few commentators, as disappointment is clearly being felt. Has Silicon Valley Lost its Mojo?
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Fi Bendall

ADVERTISING & MARKETING  Below is a 'fly on the wall' interview I had with Tim Paton Marketing Manager at Nandos at Home posing the same question he gets asked by his senior executives - can social media deliver ROI?
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Fi Bendall

SOCIAL MEDIA  Zuckerberg's vision for Facebook search was announced at TechCrunch Disrupt event last week, boosting a poor share price but exciting people like me who are fascinated with the power of behavioural science driving the digital industry.
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COMPANY HISTORY

Who Position
Bendalls Group Bendalls Group
Jan 2005 - present
Director


CHAMPION PROFILE

Fi Bendall

Fi Bendall
About Me
  • Australia and New Zealand
  • Bendalls Group
  • Director
  • 0431 032 426
  • Visit Site
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  • Fi Bendall is the Managing Director of Bendalls Group and a Director of Digital Intelligence, a team of highly trained digital specialists, i-media subject matter experts and developers. Her business leads some of Australia s most successful digital business strategies.

    Fi is an expert and pioneer in digital strategy and one of Australia s most respected thought leaders in the digital space.

    With over 20 years experience in the digital sector over three continents; Fi has a depth of understanding unique to Australia.

    After beginning her career in the consumer electronics industry, Fi moved into developing key digital strategies in London and New York for large companies such as BBC and Virgin. During this time she built from concept to inception an international B2B gaming portal.

    Fi regularly authors articles on digital strategy which are published in many digital trade publications as well as providing comments to journalists on a range of digital related topics. She is a recognised and well regarded speaker having spoken at a wide range of conferences.

    Australian Women s Chamber of Commerce and Industry
    ANZ Bank Blog Ambassador


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