WEB  It's always exciting to see global innovation take place locally. In what can only be described as a world's first, Sportsgirl's online video platform SGTV has just launched Australias first combined online community and retail purchasing Social TV channel.
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WEB  As more and more entertainment content is produced for the Internet, how are the big studios and producers lining up the advertising and sponsorship dollars to support it? Hear what the leaders in Digital Entertainment said at this year's AlwaysOn Hollywood.
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ADVERTISING & MARKETING  With online video budgets now firmly on the radar of digital marketers as a worthy rival to commercial television, now is the time begin to think of your brand more like a producer than a publisher. Enter the world of branded video entertainment.
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ADVERTISING & MARKETING  Late last year IBM released a telling report entitled, The End of Advertising as We Know It. Not that we need to be reminded of it after recent events in the global credit markets have all but dampened the traditional ad budget forecast outlook for 2009. But if we look closely at how consumers today are increasingly accessing content in non-linear ways, it is digital entertainment that is by far and away experiencing the fastest rate of adoption than any of us could ever have imagined and with it the trend towards advertising inside content.
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TECHNOLOGY  TiVo the digital video recorder company (DVR) once labeled the pariah of broadcast network television now looks set to become Digital TV's frenemy afterall.
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Jameses reaction: Social TV #dd11

We live in interesting times thanks to the rapid spread of internet access, constantly-evolving consumer electronics and changing media. They're having similar a impact as the introduction of broadcast TV and radio had last century. One industry that's under particular pressure is traditional broadcast TV.
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Jameses reaction: Contact me to discuss your connected TV strategy for 2011

The growth in adoption connected TV's and TV apps will result in revenues from apps on TVs going from just $10 million in 2010 to $1.9 billion by 2015.
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Jameses reaction: Source: Futurescape

The fight between Facebook and Twitter is determining the future of connected, social television and will place the winner in a dominant strategic position in the TV business.
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Jameses reaction: Source: PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014

In 2010 online product placements are expected to expand by 15% to reach about $46 million. The PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014 predicts that between 2010 and 2014 product placements will increase by about 5% overall. The compounding growth averages per year are expected to reach just over 9% through 2014.
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Jameses reaction: Source: PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014

In 2010 online product placements are expected to expand by 15% to reach about $46 million. The PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014 predicts that between 2010 and 2014 product placements will increase by about 5% overall. The compounding growth averages per year are expected to reach just over 9% through 2014.
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