CHAMPION ARTICLES BY ADAM BATESON BECOME A DIGITAL MINISTRY CHAMPION

Adam Bateson

WEB  Recent advances in online behavioural targeting can provide a quick return on investment and make your website more engaging for users. By automating decisions relating to content placement and driving immediately relevant information toward the user, behavioural targeting can increase the impact from existing investments in website analytics and testing, content management systems, search technology and even SEO.
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Adam Bateson

WEB  Do you or don't you? When considering your website and the possibilities of Web 2.0, a philosophy of innovation is useful, but only if it aligns to your business purpose and your brand. If you are intent on building an online experience that is integral to your brand and your business, how up to date do you need to be? Unless you get clear on your strategy for your business and how your website delivers to that, you might get distracted by what is technologically possible. Like the kid in the proverbial candy store, do you: funk up your site with the latest design? segment visitors to your site and create a targeted, compelling experience? invest in eye-tracking and the like? connect to your mainframe systems to automate standard processes? harness the latest technologies to automate and enhance interactivity? soup up your site with on-line surveys? The answer is simple. Just because you can, doesnt mean you should.
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Adam Bateson

SOCIAL MEDIA  For anyone that has spent time talking with peers online via a social network you might get the feeling that the web community is screaming out for easy access to personal, accurate, relevant and immediate information. We are seeing this with the popularity of Twitter, Digg, Facebook and the like. With so much happening so fast, it might be worthwhile asking; Where is this technology heading?
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COMPANY HISTORY

Who Position
NetReturn Consulting NetReturn Consulting
Jul 2006 - present
Director


CHAMPION PROFILE

Adam Bateson

Adam Bateson
About Me
  • Australia
  • NetReturn Consulting
  • Director
  • adam.bateson@netreturnconsulting.com.au
  • 0411508801
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  • Director, eBusiness consulting. 14+ years enterprise software & consulting experience.

    Recently Adam has worked with many enterprise clients such as Westpac, ING Australia, AMP, News Corp. and various government departments.

    Adam has a Psychology degree from Macquarie University.

    Visit NetReturn Consulting at www.netreturnconsulting.com.au


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