Lucio Ribeiro

WEB  Google News has started a new service, still under experimentation, which can only be accessed by some users called "Editor's Pick".
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Lucio Ribeiro

SOCIAL MEDIA  A survey conducted by the Norton team in the United States shows that about 44% of people are victims of cyber crime via social networking. Released last Friday (7th May 2010), the study says that crimes ranging from viruses, online scams credit card, unsolicited pornography, excessive spam messages, even e-mails "phishing" (bogus messages sent by criminals posing as banks and other retail companies).
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Lucio Ribeiro

SOCIAL MEDIA  No, social networks have not originated on the Internet (sorry!) Nor are they unique on the web. But it is undeniable that the power of the www to bring people together has accelerated its penetration among users of the net world, transforming the social websites into a "fashionable place to be"- not being part of a social networking site is almost like not knowing that Obama is US President : you are literally "out". However be careful of distractions, Social Networks are playground for useless business distractions.
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Lucio Ribeiro

ADVERTISING & MARKETING  In the online marketing world, a lot of time and resources are spent buying media, tracking campaigns, working on SEO, installing and customizing Web analytics software to properly track all online marketing activities. However one of most important steps is most of the time forgotten - Landing pages. This "little" detail may be the main reason you are losing money on your campaigns.
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Lucio Ribeiro

Lucios reaction: Great example of turning negative into positive

Have you ever noticed that almost all advertisements for feminine sanitary products portray ecstatically happy women This representation is somewhat inaccurate to how women feel during that ‘time of the month'.
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Lucio Ribeiro

Lucios reaction: What's your opinion? Will it work?

Facebook has announced that its offers system has begun to roll out, having first been revealed at its marketing conference at the beginning of March. Offers are free for business pages to create and share but are only available to a small number of local business Pages (April/2012)
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Lucio Ribeiro

Lucios reaction: Facebook News Feed Changes and its impact

With its over 600 million worldwide users, Facebook Fan Pages are almost mandatory for marketers wanting to increase awareness, understanding, positioning, acquisition and retention of its consumers and customers. With its over publicised changes happening by March/2011 what are the impacts on the News Feed?
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Lucio Ribeiro

Lucios reaction: What's your opinion?

A study by social marketing and analytics firm Webtrends found that the cost of advertising on Facebook that encourages a user to become a fan on the brand s Facebook page is $1.07 (1.05 AUD).
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Lucio Ribeiro

Lucios reaction: Free Ebook

After creating a e-book for creatives who want to work overseas, Greg Christensen, from the Creative agency The Richards Group, has launched a e-book for those who want to start a career in advertising.
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Who Position
Internet Marketing Academy Internet Marketing Academy
Jan 2009 - present
Online Circle Digital Online Circle Digital
Sep 2008 - present
Social Media Club Melbourne Social Media Club Melbourne


Lucio Ribeiro

Lucio Ribeiro
About Me
  • Australia and New Zealand
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  • Lucio Ribeiro is founder of and co-founder of Social Media Club Melbourne. He is one of Australia's leading Social Media and Online Reputation professionals, and was recently elected one of top 10 most trusted SEO/SEM professionals in the world by Marketing Today.

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