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Paul Fisher

ADVERTISING & MARKETING  In a recent survey carried out in the US, 175 CMOs were asked about their marketing spend intentions in the coming months. 59% of those surveyed stated they intended to decrease their traditional media spends, with 29% remaining the same and only 23% increasing their budgets. Whilst 63% of those surveyed stated they intended to increase their interactive/digital marketing budgets, with 23% remaining the same and only 14% decreasing their spend.
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COMPANY HISTORY

Who Position
IAB Australia IAB Australia
unknown
CEO


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Paul Fisher

Paul Fisher
About Me
  • Australia
  • IAB Australia
  • CEO
  • paul.fisher@iabaustralia.com.au


  • 30 Days: 0 articles, 0 views, 0 comments
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