CHAMPION ARTICLES BY MICHAEL WATKINS BECOME A DIGITAL MINISTRY CHAMPION

Michael Watkins

ADVERTISING & MARKETING  Facebook has just released a cool app detailing events and general trends that occurred within the platform in 2012. Find below three graphs representing 'Most Talked About Songs and Check-in in Australia.
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Michael Watkins

SOCIAL MEDIA  With all this talk about facebook decreasing fan reach, you would think the social network has done marketers some wrong. I personally think they've done the opposite. They've done the marketing industry a favour. Heres why.
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Michael Watkins

SOCIAL MEDIA  Last Saturday me and my best friend arrived in Bangkok, Thailand for the weekend. We had heard of the civil unrest in the city but nothing prepared us for what we were to expereince that night. I've attached 3 videos I took using only my iphone camera that night.
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Michael Watkins

SOCIAL MEDIA  "No one wants to be advertised-to through facebook, it's a place to connect and share with my friends & family, why would I want a brand in that space? It's disruptive and it doesn't work."
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Michael Watkins

SOCIAL MEDIA  Will facebook become the internets primary search engine by 2014? Researching facebooks growth stats and the continual trend of consumers turning to social search as a more trusted search option, its not impossible.
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Michael Watkins

Michaels reaction: Brilliant breakdown of what goes on behind facebooks search engine.

"Unlike most search engines, every Facebook search involves two key elements - a query and a querier. Just as we need to understand the query, it s as essential to understand the person behind the query."
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COMPANY HISTORY

Who Position
News Limited
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Nov 2008 - present
Social Media Blogger/Writer
Technation Australia
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Jul 2008 - present
Social Media/Startup Writer
Mudo Media Mudo Media
Jan 2008 - present
Director


CHAMPION PROFILE

Michael Watkins

Michael Watkins
About Me
  • Australia and New Zealand
  • Mudo Media
  • Director
  • mike@mudomedia.com.au
  • 0406734767
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  • I built my first travel social network when i was nineteen after finishing high school, since then i have created another travel SN which is currently being beta tested and launched my own social media consultancy Mudo Media.

    Social Media facinates me because I see it as an evolution in human development, rather than a tech fad or gimmick. For this reason, I think immersing yourself in it and learning how it works and operates, allows oneself to be at the forefront of the biggest media revolution we have ever witnessed.


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