SOCIAL MEDIA  The 2010 Australian Election is going to be an interesting one for social media analysis, because for the first time we will see to be able to see whether social sentiment is going to have an impact on how people vote. I started looking at this on Friday 16 July, the day before the election was called, and left the social media monitoring tool looking at the same keywords over the weekend. Read on

MOBILE  As an early adopter of the iPhone, I've noted its enthusiastic uptake in Australia. Looking on the streets and in meetings, it seems to be the dominant phone, at least in Sydney. Recent statistics prove this, showing the iPhone and iPod touch is dominant operating system - 93% of phones or mobile devices accessing the internet in Australia and NZ are iPhone iOS. Read on

SOCIAL MEDIA  There are some social and digital trends which seem to hit like an avalanche, and others that build quietly and don't go away. I wanted to share this list, as a bit of a combination of both types, originally written for The Communications Council of Australia. You can substitute "social" with "digital" because there's not much happening in the digital world without social integration of some sort Read on

SOCIAL MEDIA  Nielsen reports today via Nielsen's 2010 Social Media Report, that there are now 9 million Australians interacting on regularly on social networking sites with Facebook dominating - more than 83% of social networkers naming Facebook as their main social networking platform, up from 72% in 2008 and 34% in 2007. Read on

SOCIAL MEDIA  Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to 'tweet' and 'friend' 10% more than men. Nielsen research also showed the 35-54 age group had more active mobile social networkers than any other group. Read on