MOBILE  Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to 'tweet' and 'friend' 10% more than men. Nielsen research also showed the 35-54 age group had more active mobile social networkers than any other group. Read on

SOCIAL MEDIA  Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been working on since late 2009, and I've really enjoyed seeing social brand advocacy in action at a grass roots level in the Gen Y and Gen Z demographic. Particularly on Facebook, Fans of the page are spontaneously sharing their love of Pepsi, requesting the treasure hunt come to their city, and enjoying the MTV TV spots. There are a few points about this campaign that makes it distinctive in both the social media and advertising landscape in Australia: Read on

SOCIAL MEDIA  Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. As programming director I was the one of the first to find out that MC Hammer was coming to Sydney thanks to Iain McDonald and his Twitter relationship with Hammer, which again shows the power of connections made in social spaces. We moved venue to the University of Technology Sydney to accommodate the format that Hammer had used with the Harvard Business School, and it gave the talk the gravity it deserved. Read on

SOCIAL MEDIA  Its so easy to get caught up in "shoulds" especially with social media. I firmly believe that social is what you make it - the only rules of social media are conversation and participation. One can extrapolate that there are rules of polite conversation and participation, social media accountability is one way of putting it. As Anne McCrossan commented, its about "'blatant integrity'. The social web is a great opportunity for us to up our game about social behaviour. Read on

SOCIAL MEDIA  It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched it break all records on Social Media Today, I am very relieved to see them back on Twitter. The case has been used as a benchmark of the cynical use of hashtag spam, been written up on countless posts, news stories and talked about on Twitter. Even though HabitatUK apologised through me via another blog post, and then promptly blamed their intern as the cause of the hashtag spam, they didn't respond back on Twitter. Until now. Read on