CHAMPION ARTICLES BY BEN POTTER BECOME A DIGITAL MINISTRY CHAMPION

Ben Potter

ADVERTISING & MARKETING  The downturn of the last few years has inevitably led brands to scrutinies every pound spent on marketing. In some cases, brands have concluded that it is more cost effective and efficient to manage their search marketing activity in-house. Although I have always worked agency side, I have no problem with this and see it as inevitable for certain businesses as they scale up their operations.
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Ben Potter

ADVERTISING & MARKETING  Back in November 2010, I wrote about the importance of, and what to include in a brief when looking to appoint a search agency. Whilst much of the advice remains the same, an awful lot has changed in the last couple of years which in turn impacts how a retailer needs to brief prospective agencies.
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Ben Potter

INDUSTRY TALK  After the recent news that we in the UK could be sliding back into recession, it might appear a strange time to argue for increased investment in digital marketing channels, such as search. Inevitably, battening down the hatches and hoping for the best will be the default strategy for many retailers.
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Ben Potter

ADVERTISING & MARKETING  So here we are; the start of another year. Having settled back in to the swing of things after a much needed festive break, we've looked back on the events of 2011 to make our (slightly belated!) predictions for the key digital marketing and retail trends of 2012. So here goes...
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Ben Potter

WEB  Reading last weeks Sunday Times, I came across a fascinating article about the developments in in-car technology; developments that I believe will represent new and exciting challenges for search marketers in the future.
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COMPANY HISTORY

Who Position
Leapfrogg Digital Marketing Leapfrogg Digital Marketing
Jan 2012 - present
Commercial Director


CHAMPION PROFILE

Ben Potter

Ben Potter
About Me
  • United Kingdom and Ireland
  • Leapfrogg Digital Marketing
  • Commercial Director
  • ben.potter@leapfrogg.co.uk
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  • Commercial Director at Leapfrogg Digital Marketing based in Brighton.

    Leapfrogg is a specialist digital marketing agency helping premium brands and retailers increase customer acquisition, revenue and market share.

    We understand how to sell products and services to the discerning consumer better than most, delivering integrated search engine marketing, online PR and social media strategies that align closely with our clients offline marketing activity. In turn, this helps drive a consistent and seamless experience for customers as they move between channels.

    A growing portfolio of high-end retail and travel brands rely on Leapfrogg for our strategic, joined-up thinking, our creative approach to digital marketing and our proven ability to deliver a direct, measurable impact to our clients bottom line.

    I started out in the industry in 2002 so well experienced in search, social media, digital marketing strategy, ecommerce and so on.


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