INDUSTRY TALK  After the recent news that we in the UK could be sliding back into recession, it might appear a strange time to argue for increased investment in digital marketing channels, such as search. Inevitably, battening down the hatches and hoping for the best will be the default strategy for many retailers.
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ADVERTISING & MARKETING  So here we are; the start of another year. Having settled back in to the swing of things after a much needed festive break, we've looked back on the events of 2011 to make our (slightly belated!) predictions for the key digital marketing and retail trends of 2012. So here goes...
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WEB  Reading last weeks Sunday Times, I came across a fascinating article about the developments in in-car technology; developments that I believe will represent new and exciting challenges for search marketers in the future.
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WEB  With contributions from various members of the Leapfrogg team, we take a look back at what we've learnt this year in digital marketing and online retail. We also look forward to 2011; what we'll be keeping an eye on and how we expect 2010's developments to evolve.
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ADVERTISING & MARKETING  In my seven years as Sales and Marketing Director here at Leapfrogg, I have spoken to many hundreds, possibly thousands of companies wishing to invest their marketing budgets online. What has surprised me, particularly during the recent downturn, is how few companies approach us with a brief. The reasons for this vary but, more often than not, it is due to the prospect's inexperience in acquiring search marketing services meaning they do not know what to include in a brief. That's where I hope I can help.
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