CHAMPION ARTICLES BY BEN POTTER BECOME A DIGITAL MINISTRY CHAMPION

Ben Potter

INDUSTRY TALK  After the recent news that we in the UK could be sliding back into recession, it might appear a strange time to argue for increased investment in digital marketing channels, such as search. Inevitably, battening down the hatches and hoping for the best will be the default strategy for many retailers.
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Ben Potter

ADVERTISING & MARKETING  So here we are; the start of another year. Having settled back in to the swing of things after a much needed festive break, we've looked back on the events of 2011 to make our (slightly belated!) predictions for the key digital marketing and retail trends of 2012. So here goes...
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Ben Potter

WEB  Reading last weeks Sunday Times, I came across a fascinating article about the developments in in-car technology; developments that I believe will represent new and exciting challenges for search marketers in the future.
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Ben Potter

WEB  With contributions from various members of the Leapfrogg team, we take a look back at what we've learnt this year in digital marketing and online retail. We also look forward to 2011; what we'll be keeping an eye on and how we expect 2010's developments to evolve.
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Ben Potter

ADVERTISING & MARKETING  In my seven years as Sales and Marketing Director here at Leapfrogg, I have spoken to many hundreds, possibly thousands of companies wishing to invest their marketing budgets online. What has surprised me, particularly during the recent downturn, is how few companies approach us with a brief. The reasons for this vary but, more often than not, it is due to the prospect's inexperience in acquiring search marketing services meaning they do not know what to include in a brief. That's where I hope I can help.
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Ben Potter

Ben Potter
About Me
  • United Kingdom and Ireland
  • Leapfrogg Digital Marketing
  • Sales and Marketing Director
  • ben.potter@leapfrogg.co.uk
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  • Commercial Director at Leapfrogg Digital Marketing based in Brighton.

    Leapfrogg is a specialist digital marketing agency helping premium brands and retailers increase customer acquisition, revenue and market share.

    We understand how to sell products and services to the discerning consumer better than most, delivering integrated search engine marketing, online PR and social media strategies that align closely with our clients offline marketing activity. In turn, this helps drive a consistent and seamless experience for customers as they move between channels.

    A growing portfolio of high-end retail and travel brands rely on Leapfrogg for our strategic, joined-up thinking, our creative approach to digital marketing and our proven ability to deliver a direct, measurable impact to our clients bottom line.

    I started out in the industry in 2002 so well experienced in search, social media, digital marketing strategy, ecommerce and so on.


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