SOCIAL MEDIA  Women don't just outnumber men in Social Media, they own the conversation. Social Media usage is predominantly female. Well almost. Linkedin and You Tube are used fairly evenly by men and women, but Facebook, Flickr, Twitter, et al are more commonly and regularly used by the fairer sex. Yes, you could argue that women are more personable and open communicators than men.
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SOCIAL MEDIA  Traditional concepts of risk and reward in business tend to revolve around the concept of cost versus benefit. This concept works well when cost and benefit are readily defined, but less well in an information environment where cost is often an intangible and risk could be to reputation alone.
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SOCIAL MEDIA  Tipping points, according to Wikipedia are "the levels at which the momentum for change becomes unstoppable". Are we far away when it comes to business use of social media platforms? Or more directly when will the business risk of engaging with social media outweigh the perceived risk it represents?
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SOCIAL MEDIA  There are apparently more new words added to the English language each year than existed when Shakespeare was alive and with only three seconds to make a lasting impact we may well need to keep creating them.
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SOCIAL MEDIA  So you know what you want to achieve with Social Media. You've drafted your strategy document and you're ready to press the go button. So what next, how do you actually engage with an audience using Social Media? It sounds great and you're sure it's exactly what your organisation needs, but how do you actually get it done?
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