CHAMPION ARTICLES BY RICHARD SPENCER BECOME A DIGITAL MINISTRY CHAMPION

Has momentum for change become unstoppable?

25th August 2009 | Written by Richard Spencer | viewed 636 times | 3 comments

Tipping points, according to Wikipedia are "the levels at which the momentum for change becomes unstoppable". Are we far away when it comes to business use of social media platforms? Or more directly when will the business risk of engaging with social media outweigh the perceived risk it represents? View full article

3 seconds is all you get

29th July 2009 | Written by Richard Spencer | viewed 582 times | Be the first to comment

There are apparently more new words added to the English language each year than existed when Shakespeare was alive and with only three seconds to make a lasting impact we may well need to keep creating them. View full article

The best offence is a great defence or how to implement your organisation's Social Media strategy

18th June 2009 | Written by Richard Spencer | viewed 643 times | 1 comment

So you know what you want to achieve with Social Media. You've drafted your strategy document and you're ready to press the go button. So what next, how do you actually engage with an audience using Social Media? It sounds great and you're sure it's exactly what your organisation needs, but how do you actually get it done? View full article

How to approach your organisation's Social Media strategy

9th April 2009 | Written by Richard Spencer | viewed 1485 times | 2 comments

Most organisations' know that engaging with stakeholders through Social Media is becoming a communications imperative but few are sure how to go about it. Nearly 70% of the internet population has used Social Media yet many organisations' are struggling to determine how best to engage with them through this medium. Listed below is a seven point plan to help start your organisation on the right path. View full article

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