CHAMPION ARTICLES BY CATHIE MCGINN BECOME A DIGITAL MINISTRY CHAMPION

Cathie McGinn

SOCIAL MEDIA  If you work in social media, PR or a similarly public facing role, are you ever really able to separate your personal from your professional social media profile? What are the implications when your views differ from that of your employer, and does this require an attitudinal shift as much as a social media policy?
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Cathie McGinn

SOCIAL MEDIA  Why is FourSquare is going to be so big in Australia? It's a geosocial site and application built around a keen understanding of the way mobile usage, or internet on the move, differs from other web use, combined with sophisticated insight into influence and online behaviour.
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Cathie McGinn

TECHNOLOGY  Google Wave is without doubt a future game-changer, but it has a long way to go before it can be used in a commercial environment. And I have some doubts about whether the group of users currently testing it are going to alter this situation.
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Cathie McGinn

SOCIAL MEDIA  The internet is still in its infancy, and our use of it is naturally continually developing. It's an exciting time to be alive; I'd argue that no single technological advance since the printing press has transformed our culture, normative behaviours and society as profoundly. New possibilities and new ways of interacting are opening up every day, and users frequently adapt technologies and digital spaces in ways that weren't anticipated by developers or creators. One really has the sense of cyberspace as a Terra Nullius, open to exploration, redefining old models and ways of doing things.
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COMPANY HISTORY

Who Position
Mindshare
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Jun 2011 - present
Strategy Director
LCB Media
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Jul 2006 - Jul 2008
Director
Reading Room Reading Room
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Tcktcktck Australia
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Nov 2009 - Dec 2009
Digital Strategist / Online Campaign Manager
Geekdom Geekdom
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Search and Social Media Manager


CHAMPION PROFILE

Cathie McGinn

Cathie McGinn
About Me
  • Australia and New Zealand
  • Mindshare
  • Strategy Director
  • cathie.mcginn@gmail.com
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  • Digital strategist, filmmaker and cyber-utopian.


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