Aden Hepburn

START UPS  eCater launched today, a hot new digital startup based in Sydney, Australia. They provide a specialist niche service to both Cafes & Businesses in CBD's around Australia. Traditionally cafes take all their corporate catering and office catering orders over the phone a week or more before its delivered (or the opposite, at the very last second), write it down on a random piece of paper, stick it up on a wall (or in a book if they are lucky!) and hope it doesn't go missing, let alone remembering to fill that order correctly and deliver it at the right time.
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Aden Hepburn

WEB  Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. In a nutshell, its an interactive experience site that gives customers the ability to take the new 370z into the palm of their hands for inspection.
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Aden Hepburn

This is The Dark Knight Viral "Why So Serious" Case Study. The "Why So Serious" campaign wonthe Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating!
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Aden Hepburn

Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It's a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one of Philips now famous 21:9 Cinema Screens. Check out the campaign website here. Or follow them on twitter here.
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Aden Hepburn

From the guys who created ElfYourself (JibJab) comes this classic new viral video called He's Barack Obama. It's a cool clip, but the interesting thing about this viral, is that it's been launched on and is completely integrated with facebook connect, which means that all comments on the video are synced with profiles & in turn makes it much simpler for the video to spread on Facebook.
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Aden Hepburn

I featured the video the other day, but being in full support mode I thought I'd better call out Australia's World Cup Bid Website and beg everyone to join the bidto help gather the numbers to show FIFA Australiawould be the besthost of the world cup in 2018!
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Aden Hepburn

This is an interesting video (from 22squared) on why brands need to start engaging in social media conversations. Everyone knows they need as many Brand Advocates as possible, but as always, most brands rarely take any additional action to help create more of them. Things like time, budgets and skill sets always get in the way. But more so now than ever, brands need to make the time to harvest online conversations because increased sales are waiting...
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Who Position
Digital Buzz Blog Digital Buzz Blog
Jan 2009 - present
IdeaWorks IdeaWorks
Feb 2005 - present
Head of Digital & Interactive


Aden Hepburn

Aden Hepburn
About Me
  • Australia
  • IdeaWorks
  • Head of Digital & Interactive
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  • Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 6 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation, portal development and affiliate marketing.

    He is admittedly addicted to Search (SEO & SEM), twitter, creative, advertising, technology, entrepreneurism and online marketing. Aden is kept busy concepting, founding, building or consulting to numerous successful online businesses in his spare time and loves a round of golf (if your in Sydney, let's tee up!), snowboarding, surfing, trading and organising venture capital for online business or angel investing where appropriate.

    Follow him on twitter: at his blog:, or add him as a contact on linkedin: Alternatively, you can subscribe to the digital buzz blog at the top right of this page or , just enter your email address to receive daily or weekly updates of everything thats buzzing online.

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