Stephen Byrne

ADVERTISING & MARKETING  How can brands plan and deliver unified long term strategy, build value and engagement in the message fog created by continually splintering and fractured media and audiences? The answer might be in the new field of transmedia strategy.
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Stephen Byrne

SOCIAL MEDIA  Everyone is telling us that brand engagement via social media also has quantifiable benefits, but no one knows exactly what the bottom line looks like, yet. So while the latest social media brand study reluctantly admits this to be the case, an understanding of its financial value might be some way off.
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Stephen Byrne

WEB  This is a conversation I had recently on the future of brands in social media with fellow Digital Champion Jenni Beattie. It explores what seems to a general view that all of a sudden the creation and ownership of brands has been wrested from their traditional owners and somehow we are all now active contributors to the definition and evolution of a brand.
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Stephen Byrne

ADVERTISING & MARKETING  I attracted a lot of traffic recently to DIFFUSIONblog from some comments I made on AdAge on the commoditisation of agencies. One of the things I said was that the traditional agency model was no longer relevant and agencies needed to either adapt or die. And as the makers of a new season of MadMen announced this week its to premiere in the fall, I began to look around for some new thinking on the traditional agency model and found, as market analysts might say, there's not a lot of guidance.
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Stephen Byrne

WEB  Last month Millward Brown Optimor published their fourth annual BrandZ Top 100 Most Valuable Global Brands rankings and would like you to believe Google's brand is worth $100 billion, more than double estimates for Coca Cola. While I have debated the worth of this kind of valuation and the plethora of sometimes questionable brand surveys in DIFFUSIONblog, in the wake of the beta release of the Google Wave, it seems now a good time to consider the limits of the brand.
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Stephen Byrne

Stephens reaction: More grist to the mill as to why the traditional agency model needs serious re-examination. What's interesting is that Forrester is not coming with an ad agency hat on here. Given non-digital spend is either going to stay static or decline, agencies and their clients will need to re-examine everything they thought about advertising. This is the huge thing I point to in my own post on the break boundary.

Digital Spending Will Nearly Double in 5 Years, But Ad Budgets Won't Here's one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you've ever seen a Forrester projection, it comes from a process like this.
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Director of Strategy
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Stephen Byrne

Stephen Byrne
About Me
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  • One of Australia's most consummate international strategists & planners. For the past 15 years he has held director & Board level roles leading digital, brand and marketing strategy and programs in the US, UK & Australia, providing high
    level analysis, vision & positioning, segmentation & modelling, strategic brand planning, management & direction to senior management at a wide variety of corporations, organisations, businesses & startups across multiple sectors.

    Internationally, he has worked with AMP, Bolero International Buhrmann nv, Cable&Wireless, Coutts Bank, GKR Group, Grosvenor, Henderson Global Investors, Mesania Europe, Planet Intra, Prudential Corporation, Verio, Roche, Radiant Knowledge Systems & Unilever.

    In Australia he has worked with the Audant Group, Australia Post, Australia Network, Broadcast Australia, Children's Cancer Research Institute of Australia, Elders, Energi Design, EP&T, HMG, National Hire/CAT Rental, Liberate Technologies, NetReturn, PrintSoft, Total Recruitment Group, University of NSW & VicUrban.

    He has taught, published & presented extensively in both the UK & Australia on digital, brand trends, marketing & communication issues. Sample his latest analysis at, it is Australia's leading brand blog & recognised as one of Australia's top marketing blogs.

    Stephen holds a Masters degree in Communication.

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