ADVERTISING & MARKETING  Digital predictions for 2012 are a dime a dozen so I have taken a slightly different approach by detailing what I believe is most important for marketers to think about and focus on in the year ahead.
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TECHNOLOGY  The internet has changed the way we communicate, make decisions and shop and now it is changing the way we consume TV. Thats right a TV revolution is upon us, and both traditional and digital marketers alike need to take note, of some of the key trends that are changing TV as we know it because it will have implications for all. This article looks at 3 key trends in the evolution of TV.
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WEB  Over the past few weeks and particularly the past 24 hours I have been truly saddened by the QLD floods - the stories shared and the footage aired paints the truly devastating picture of what our poor QLD'ers are going through. Apart from doing my bit by donating to the cause, I have created this article to help my digital and marketing friends out there learn more about what tools are available online should you not know where to go for the latest information. In addition I think this article depicts some very clever use of digital to keep the community informed and so I want to credit those behind the initiatives given the timeframes they have been dealt to turn them around so quickly.
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WEB  Every day over the past few months articles about big retailers losing out to the online stores overseas are being published. Big retailers like Myer, David Jones and Harvey Norman have launched a campaign against the government to pressure them to take action, but have retailers missed the mark? In my opinion yes, retailers are calling on the government to fix the issue by charging consumers GST on overseas goods, however the problem is in their own backyard. Whilst GST free goods and a strong Australian dollar are driving some consumers overseas to buy online this isn't the only reason consumers are shopping overseas. So just why are consumers really shopping from overseas stores?
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WEB  As an election draws near the political discussions, debates and even slagging has already began as this is hotting up to be one of the more interesting elections of my time. Mining tax, emissions trading scheme, growing population, paid maternity leave and the general state of the economy has the pollies battling it out for the publics vote - but who is making most of the online opportunity? In 2007 Kevin Rudd utilised online mediums to connect with the public, but with every vote looking like it is going to count just what are political parties doing online - and what are they not doing. Below is the highlights and low lights that I see from our Aussie pollies.
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Teresas reaction: My compilation of the best insights shared at day 1 of Ad-Tech Melbourne

One of the best things about attending a conference are the little snippets of stats, views and news that get the creative juices flowing and inspire us to push the boundaries. And that s exactly what I got from attending Day 1 of Ad-Tech in Melbourne.
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Teresas reaction: A case study on how NAB is using online and offline integration to deliver success in their latest campaign.

As organizations are beefing up their digital strategies, one of the most challenging issues they will face it integration. As many marketing teams are divided by specialization delivering 1 consistent message can be difficult particularly in larger organizations.
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Teresas reaction: Summary of stats and personal thoughts on how the marketplace is evolving in Oz.

The group buying space in Australia is really starting to heat up. In late January Yahoo!7 announced the acquisition of Spreets, GroupOn began its Australian assault with StarDeals and a number of brands have launched aggressive marketing campaigns to win market share. This article takes a closer look at the industry and what is in store for 2011.
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Teresas reaction: My thoughts on SEO in 2011.

In 2010 we saw Google release several key changes to its algorithm and search interface some of which included Caffeine, May Day, Google Instant and Google Places all of which and more kept SEOs and marketers alike on their toes. So what will organic search be all about in 2011
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Teresas reaction: Hope you enjoy my compilation of digital trends for 2011.

This year rather than collate a summary of my own digital predictions for 2011, I have compiled a summary of some of the key predictions for 2011 from a few global thought leading individuals and companies in the industry eConsultancy.com, Dave Chaffey & BigMouthMedia. I have however as usual added a local spin on the trends as well as added a few additional local predictions of my own.
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