INDUSTRY TALK  I was showing someone through the new Wired Magazine iPad application yesterday and while she was marveling at the animations, video, audio and general interactivity she made the comment, "Its not really a magazine anymore." Read on

ADVERTISING & MARKETING  Is now the time for new kind of communications business that connects marketing specialists with corporate marketers? Its been obvious for a while now that the generalist media era is coming to an end. No longer do a handful of large media outlets determine our news and entertainment the way they did during the last century. Increasingly we are turning to a multitude of specialist media providers to satisfy our many needs. Media consumption is splintering so rapidly that its difficult to keep track of the vast array of options available to us. Read on

WEB  A major frustration of mine is seeing organisations pay little attention to their web presence. They run old, rarely updated websites that provide the user with little information and a generally poor experience. These organisations are finding it increasingly harder to compete and will be left behind unless they totally re-think (or start thinking about) online. Read on

ADVERTISING & MARKETING  I receive on average 4 to 5 job applications per week, every week of the year. 90% come via email. About 70% are actually addressed to me (rather than Dear Sir/Madam). Over 90% seem to be carbon copies of the same resume format, with the same information / qualifications. 99.5% get placed in an email file for future reference. Funny thing is, despite having a growing agency and hiring numerous staff over the last few years only one of these people has even gotten an interview. Why? Two reasons I can think of: Read on

WEB  It seems to me a that significant divide has opened up due to the digitisation of media. The most obvious gulf is between the media who have embraced the digital future and those who haven't. Think Huffington Post / Rupert Murdoch. You see new media is more than just about electronic distribution and speed of production. Its more than pixels verses print (or radio waves or TV signals). New media has thrown the game wide open. Its hard to regulate and won't be controlled by a handful of powerful owners. Read on