David Wesson

ADVERTISING & MARKETING  How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst Social media gives brands an opportunity to attract users, as well as encourage them to share with their friends how do brands develop a personal relationship with a user that goes beyond just like?
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David Wesson

ADVERTISING & MARKETING  Now that Social media usage is main stream how will companies and brands differentiate themselves when it comes to their social media marketing programs in 2012? It is now no longer as simple as launching a Facebook twitter and YouTube channel or picking the top 10 influencers in a particular industry to engage with.
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David Wesson

SOCIAL MEDIA  Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. But will social TV really live up to the hype? we take a look at what social TV is, what the main trends are shaping TV, the challenges and the opportunities going forwards for media companies, businesses and marketers
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David Wesson

SOCIAL MEDIA  Sharing is an industry thanks largely to new technology. And it's one that we still don't know much about BUT one that holds important implications and opportunities for marketers and business alike as we journey headlong towards a new era of the social web.
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David Wesson

SOCIAL MEDIA  Whilst 2010 has arguably been the year of marketers asking the question what is the ROI of Social Media? And, how do we encourage our fans to buy? 2011 could quite possibly be the year of Social Commerce.
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David Wesson

Davids reaction: its amazing how quickly this site is gaining traction online for retailers and small businesses alike watch this grow from strength to strength

Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers websites. The service enables users to create online bulletin boards, or pinboards, for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest PinIt bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterests traffic, according to Experian Hitwise.
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David Wesson

Davids reaction: It's surprising how many companies still run contest with out covering the basics but if you or your company haven't run one before this great article will provide a few pointers

Today it s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions. The fact that anyone can run a promotion doesn t mean that everyone should, and it certainly doesn t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
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David Wesson

Davids reaction: in the wake of Gerry Harvey smart company article last week declaring "online retailing is a waste of time" here are four great examples of 4 big US retailers using social commerce techniques to drive sales as part of a multi channel sales approach.

Given that 1 in 4 web hits currently go to Facebook, it is not surprising that the Big Boys in retail are using it to hype up their sales. Here are four Facebook Pages you might want to like for thanksgiving (Black Friday).
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Who Position
Digital Ministry Digital Ministry
Jan 2011 - present


David Wesson

David Wesson
About Me
  • Australia and New Zealand
  • Digital Ministry
  • Writer
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  • With over 15 years experience working in the Entertainment and Advertising industries in both the UK and Australia David specializes in developing innovative digital and social media projects.
    He has worked at various digital agencies over the last seven years such as Tribal DDB, Publicis Digital ,Ogilvy PR, Massive Interactive, and Professional Public Relations across a wide range of corporate brands both small and large.
    His blog is currently ranked in the Top 75 Advertising and marketing blogs in Australia where he pioneers the use of social technologies and the impact they are having on business and our society as a whole.
    He is committed to working with great organisations, brands and individuals to make a real difference in our modern digital world.-Anything is possible!

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