CHAMPION ARTICLES BY JOHN LYNCH BECOME A DIGITAL MINISTRY CHAMPION

John Lynch

START UPS  Peter F. Drucker famously stated that "management is doing things right; leadership is doing the right things." Great leaders possess dazzling social intelligence, a zest for change, and above all, vision that allows them to set their sights on the "things" that truly merit attention. The unfortunate this is this is all wrong and leadership is way over rated.
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John Lynch

INDUSTRY TALK  I had a client agency meeting in London a while back and around the table sat 12 people all of us pontificating about a product predominately bought by women. Represented were developers, project managers, media strategy, creative and the social guru. Out of 17 all were men and nobody saw the irony. This is something we should address urgently?
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John Lynch

INDUSTRY TALK  Do people really want high quality products? Do they even want standard products designed for specif problems? Is creating something personal, even of moderate quality, much more satisfying that consuming something made by others, even something of high quality? I suspect for many it is and this is a growing market.
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John Lynch

INDUSTRY TALK  KONY is big in 2012. For those that had left the planet it is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. Its an example of how traditional areas of public apathy can rapidly bubble to the surface, its a market condition brand managers should take note of.
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John Lynch

ADVERTISING & MARKETING  Something different? DM is partnering with #Bang TV, the alt-voice of the UK digital scene - Thibaut Rouffineau from Wireless Industry Partnership talks about Hack Days, the secrets of a successful start up's, European digital companies vs American. Chris and James reflect back on Blackberry Dev Con, FourSquare's and NFC, and spammy apps cross posting on social networks. Tell us what you think.
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John Lynch

Johns reaction: Does have some merit

Groupon s UK Managing Director Chris Muhr opined today that the reason Google would want to purchase Groupon was because Groupon has something that Google does not have and no one else has and that we have really tapped a new market, but is it really a new market or have the just tapped into the greed and laziness of businesses who long for days of old media? I think it s the later, which is why the idea of Groupon is at once appealing and dangerous to small businesses and brands all over. But first a bit of background.
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John Lynch

Johns reaction: Higher than you think, but facebook penetration is still in single figures in most countries.

How wired is the Middle east
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John Lynch

Johns reaction: Sorrell said the app market has tripled in size to $15bn, but that was small "if you remember our industry is about a trillion dollar industry". He also covered how WPP is addressing the mobile market and social networks, saying that Facebook's latest valuation of $60bn was "frothy".

WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies to profit from apps though "mobile will become a powerful advertising medium".
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John Lynch

Johns reaction: Apples supremacy is slowly being eroded.

Google has launched a new payment system that allows users to subscribe to online content for a 10% commission fee.The move comes after rival Apple was criticised over its payment system which takes 30% of the sale price.
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John Lynch

Johns reaction: .

They have a go at what to measure, not how it is measured
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CHAMPION PROFILE

John Lynch

John Lynch
About Me
  • Australia and New Zealand
  • Digital Ministry
  • Editor
  • john@digitalministry.com
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  • Involved in the digital media and Marketing industry for many years, through working at the Economist Group (uk), Universal McCanns, Zivo, emitch, OneDigital, IBM (client side), Agency.com & TBWA.

    Now in Bath, UK working as a consultant


  • 30 Days: 2 articles, 1407 views, 1 comments
    All time: 13 articles, 15201 views, 8 comments

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