CHAMPION ARTICLES BY JOHN LYNCH BECOME A DIGITAL MINISTRY CHAMPION
TECHNOLOGY The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
VIDEO You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
INDUSTRY TALK Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$Â£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
INDUSTRY TALK We Are Social's new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies.
NEWS SHARESADD NEWS SHARE
Nice summary on content and Millennials.
To some, millennials are entitled and expect to be given the world; to others, we are a tolerant group that just wants to change the world. But to marketers, millennials are the holy grail of potential consumers: those with nearly an entire lifetime of buying power ahead of them. According to a 2013 Yahoo Content Marketing Ingestion Study, millennials will have $1.4 trillion of spending power in the US by 2020.
Marketing 2025 is an industry-wide conversation about the future of marketing, which offers you the chance to be rewarded for simply joining in.
By sharing your ideas with some of the biggest names in business via our ideation platform, you can help shape the profession as a whole and develop your career simultaneously.
A striking sameness
One of the best things about the web is that it has meant an explosion of choices when it comes to media, especially recently, with the rise of BuzzFeed, the launch of sites like Vox and Fusion, and blog networks like Gawker. And of course we still have all the old places too, like the New York Times and Washington Post and The Atlantic. If anything, we have too many places publishing great content for anyone to keep up.
Digital Media and Marketing News, Jobs and Opinion
The site where top Digital Marketers offer their opinion on our industry, get involved
Digital Voice delivered weekly
Add Free Directory Listings
Comment on Posts and News
Create Your Digital Profile
Become a Digital Champion
NEWEST MEMBERS Register Now
Write for Digital Ministry. Demonstrate your expertise, raise your profile, get exposure for your company brand.BECOME A DIGITAL MINISTRY CHAMPION