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Alexx Cass

WEB  This article shines the light on some of the common media buying pitfalls and measurement mistakes that have been uncovered as a result of the online media industry's Web Audit Initiative and Digital Watchdog Committee. Media buyers and advertisers should be aware of these traps so that they can protect their ad spend and have more confidence in their media buying decisions.
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Alexx Cass

ADVERTISING & MARKETING  It's no secret that some Australian websites continue to report traffic from their automatically refreshed web pages, even though the inclusion of this traffic is condemned by sectors of the industry because in most cases it significantly inflates the figures used in the market. To this point, the MFA have recently sent a letter to their media-buying members warning them about wasting money on auto-refreshing websites that could be serving ads that are never seen.
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Alexx Cass

Alexx Cass
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