CHAMPION ARTICLES BY MATTHEW GAIN BECOME A DIGITAL MINISTRY CHAMPION

What is Web 3.0 and how will it impact PR?

Written by Matthew Gain | May 22nd 20103 comments

TECHNOLOGY Web 3.0 or the semantic web is a difficult concept to grasp or get a handle of, but a recent video by Kate Ray, entitled Web 3.0 does a pretty good job of explaining the major concepts. This post provides an overview of that video and attempts to describe the implications of the Web 3.0 environment for the PR industry. Read on

Thoughts on the PRWeek/Diffusion Digital Integration Report: The Digital Divide

Written by Matthew Gain | May 11th 2010Be the first to comment

SOCIAL MEDIA Recently UK PR Week and Diffusion PR Week teamed up to release a report on the state of integration of digital into the PR mix. Working in the space myself I have prepared an overview of the report including my opinion on the findings. Read on

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COMPANY HISTORY

Who		Position
	Weber Shandwick Aug 2009 - present	Head of Digital

CHAMPION PROFILE

Matthew Gain

About Me

CountryAustralia
CompanyWeber Shandwick
PositionHead of Digital
WebsiteVisit Site
Linked in ProfileVisit Profile
TwitterFollow me
BioI am a digital PR practitioner who lives in Sydney Australia. I am a passionate traveller, keen yet very amateur photographer, fascinated by the internet and social media and have surfed since I was young (though my proficiency doesn t seem to match my experience).

I work for Weber Shandwick in its Sydney office and am responsible for leading digital strategy across the company s APAC offices. I have previously worked at Microsoft and Edelman in the UK and Ogilvy PR in Australia. I will soon start a new position with Edelman Australia.

The information I post to this community is my own personal opinion and despite some content relating to my professional life all of the views on this page are my own and not of my current or previous employers or anybody else for that matter.

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