Alex Levashov

INDUSTRY TALK  This is analysis of the reason behind recent decision of eBay to shut done SaaS ecommerce platform MagentoGo. MagentoGo is a cloud version of probably most popular shopping cart system Magento eCommerce, which claiming to own over 40% of Australian market. So why Magento foray to SaaS/cloud failed? This article was originally appeared in Levashov.Biz
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Alex Levashov

WEB  Most people agree that good usability is a crucial factor of success for web sites. However many business owners and managers do not conduct usability testing of their Internet projects because they are afraid that it costs them a fortune and they just have no budget for it. Until recently it has been true, but nowadays, thanks for emerge of crowd-sourcing model, budget is not a big issue anymore.
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Alex Levashov

Alexes reaction: Good analysis of the downsides of the Groupon's model both for Groupon itself and SMBs who use it. Maybe the article is focused to much on the negative stuff, but anyway, it's useful to read it, especially if you work in this area.

Editor s note:This guest post is part of an in-depth series looking at the daily deal industry written by Rocky Agrawal, an entrepreneur who has worked on local products since 1995. Read Part I, Part II, and Part III also. He blogs at reDesign and Tweets @rakeshlobster.
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Alex Levashov

Alexes reaction: I wonder to see the number of share they offer and valuation expected

After CEO Andrew Mason gave an IPO death stare to Kara Swisher at D9, looks like Groupon has filed an S-1 to IPO, looking to raise $750 million. According to the form its 2010 revenues were $713 million and revenues grew 22.7X in 2010. Quarter 1 2011 revenues were at $644 million. The company lost $456 million last year and lost $146 million last quarter.
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Alex Levashov

Alexes reaction: My article about ROMI for digital campaigns

There is an old quote (reportedly from John Wanamaker) saying: I know exactly that half of my advertisement doesn t work, the problem that I don t know which half . That was a real problem which businesses faced in the middle of 20th century. Fortunately now, particularly for digital advertisement, we can answer this vital question and understand which our marketing activity works well, which not so well and which actually is a waste of money.
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Alex Levashov

Alexes reaction: Group buying industry in Australia becomes more and more interesting. In addition to the legal fight between GroupOn and Scoopon we may see one more battle.

One of group buying web site, sent cease and cease and desists letter to, a web site that aggregates daily deals from several sources. One of group buying web site, sent cease and cease and desists letter to, a web site that aggregates daily deals from several sources. Cudo requested Buyii to stop use of it s content including logo, photos, texts. Cudo management consider that such use violates their copywrite and that Buyii compete with Cudo in term of search engine optimization.
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Alex Levashov

Alexes reaction: A bit messy way to lauch in new country

Looks like GroupOn finally opened it's Aussie division, it called StarDeals.Com.Au However web site looks quite strange so far.
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Who Position
Sep 2014 - present
Business Director
Altima Interactive Altima Interactive
Sep 2009 - present


Alex Levashov

Alex Levashov
About Me
  • Australia and New Zealand
  • Magenable
  • Business Director
  • 0401744597
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  • Alex is ecommerce consultant from Melbourne, Australia. He has worked in Internet industry since 2001.
    Alex has manages hundreds of web projects of different size and complexity, worked with multiple clients all over the world and leaded a team of up to 35 direct reports, including creative and technical professionals.
    Alex also has a good level of expertise in e-commerce, project management, digital marketing, online advertisement, web strategy consulting and consultative sales.
    He has undergraduate Diploma with Honour in IT/Business and MBA from Melbourne Business School.
    Alex is certified PRINCE2 Practitioner and Magento Certified Solution Specialits.

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