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Nishma Shah

MOBILE  With the New Year in full swing, so too is, the debate about what will be hot and not. I have put together a list of what I predict will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.
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Nishma Shah

MOBILE  Since retailers are facing tough times with sales going down, mobile marketing is an easy way to target their customers as well as attract new ones, generate repeat business and drive customers to the retail stores via mobile sites and mobile coupons. The outlook for 2010 holiday sales appears to be tepid amid consumers' concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
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COMPANY HISTORY

Who Position
2ergo Australia Pty Ltd 2ergo Australia Pty Ltd
Aug 2009 - present
Manager - Products & Mobile Marketing


CHAMPION PROFILE

Nishma Shah

Nishma Shah
About Me
  • Australia
  • 2ergo Australia Pty Ltd
  • Manager - Products & Mobile Marketing
  • nishma.shah@2ergo.com
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  • NISHMA SHAH
    Products and Mobile Marketing Manager, 2ergo Australia

    I believe that even under the toughest pressure, if you have a positive attitude, enthusiasm and a proactive nature, you can succeed.

    As Products and Mobile Marketing Manager for the Australian arm of global mobile marketing and business solutions company 2ergo, Nishma has always had a penchant for technology.

    It is Nishma s commitment to delivering the best in market solutions for clients and her passion for the industry that motivate her in her role of enabling multinational companies, mobile network operators (MNOs) and media content owners to benefit from integrated mobile technologies across multiple channels.

    With over fifteen years experience and over five within the digital industry, Nishma has held various senior positions in companies within industries ranging from healthcare to mobile technology. From her background in advertising and marketing, Nishma has worked across all mediums - TV, print, cinema, online and mobile - and has a wealth of experience in these areas. In our always on always connected world, Nishma believes that mobile marketing is an integral part of the marketing mix.

    In her role as Products and Mobile Marketing Manager at 2ergo Australia, Nishma works closely with leaders in the information services, telecommunications and media industries to deliver products and solutions incorporating new media and mobile technologies. Working with clients like Telstra, Nishma has a gift for uniting teams, selling the vision and getting both team and client buy-in on solutions. An analytical thinker, Nishma is solution and results driven.

    In her spare time, Nishma is a movie buff who enjoys sports, travel, the outdoors, socialising, networking and listening to music.

    For a long time, my main career goal has been to apply my marketing, customer relationship and solution selling skills in a market driven technology based organisation. In my role at 2ergo, I believe that I am achieving that goal.


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