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John Lynch

Johns reaction: Interesting report

A report from The Economist Intelligence Unit
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John Lynch

Johns reaction: in a nut (crab) shell

"Net Neutrality" is Obamacare for the Internet; the Internet should not operate at the speed of government.— Senator Ted Cruz (@SenTedCruz) November 10, 2014*Source: Consumerist.Source: Washington Post via Netflix
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John Lynch

Johns reaction: Nice summary on content and Millennials.

To some, millennials are entitled and expect to be given the world; to others, we are a tolerant group that just wants to change the world. But to marketers, millennials are the holy grail of potential consumers: those with nearly an entire lifetime of buying power ahead of them. According to a 2013 Yahoo Content Marketing Ingestion Study, millennials will have $1.4 trillion of spending power in the US by 2020.
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John Lynch

Johns reaction: A striking sameness

One of the best things about the web is that it has meant an explosion of choices when it comes to media, especially recently, with the rise of BuzzFeed, the launch of sites like Vox and Fusion, and blog networks like Gawker. And of course we still have all the old places too, like the New York Times and Washington Post and The Atlantic. If anything, we have too many places publishing great content for anyone to keep up.
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John Lynch

Johns reaction: Love this, the power of 1-2-1 advertising

Recently I found myself in need of a room mate and, like many others, reached out to the Craigslist universe. Looking back at the post titled 'Super Awesome Room mate Needed', it included more details about the extroverted and energetic room mate (me) than it did about the actual place they would be renting. I had a few takers, but no one that I was interested to live with.
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John Lynch

Johns reaction: Look who is back in town

Four months after establishing its Australian beachhead, tagging specialist Ensighten has revealed its lead management team with former Tagman New York executive Chris Brinkworth joining the business.
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John Lynch

Johns reaction: Interesting read, download the free e-book of Xerox Xerox Xerox Xerox."

Not long after I first met Warren Buffett back in 1991, I asked him to recommend his favorite book about business. He didn t miss a beat: It s Business Adventures, by John Brooks, he said. I ll send you my copy. I was intrigued: I had never heard of Business Adventures or John Brooks.Today, more than two decades after Warren lent it to me and more than four decades after it was first published Business Adventures remains the best business book I ve ever read. John Brooks is still my favorite business writer. (And Warren, if you re reading this, I still have your copy.)
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John Lynch

Johns reaction: If all the latest wins reported in UK Campaign make it to the new business table next week, it would show a collective "independent agency" total of £62 million in billings won, which would put independent media agencies in third place in the UK if they joined forces.

As Americans celebrate 4 July with lashings of cherry pie and cola, Andrew Stephens, a co-founder of independent agency Goodstuff Communications, explains why independent media agencies this side of the pond should be joining in with a Pimm's or two of our own.
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John Lynch

Johns reaction: Net neutrality debate rolls on, sign of things to come?

ISP and mobile operator Free and Google are at daggers drawn in France over Internet peering, piping and who pays what. Free says Google should pay and has been slowing Google traffic and removing ads from its content. Customers have been complaining about bad performance. Ian Scales asks broadband consultant Benoit Felten if he can explain what's happening.
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John Lynch

Johns reaction: Multidimensional Searching is here....i think

I ve struggled with how to describe this new service. I hate the term graph, whether it s used by Facebook for Social Graph and now for Facebook Graph Search or Google for Knowledge Graph. To the ordinary person, I feel graph is a noise word, saying nothing about how it represents connections between objects. With a typical Google search, the objects we search for are Web pages, with the connections (or graph) that help determine the pages that rise to the top primarily being links from across the Web. Links, simple form, are like votes, helping Google decide which are the most popular pages to show for a particular topic.
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John Lynch

Johns reaction: Read and be inspired to do something

People read TechCrunch because they want to create something, they don t want to follow orders all of their lives, and they want financial freedom. I m being blunt. The above three items feel good. God bless you. Hopefully once you get the three things above, you get to keep them. Most people (i.e. ME) have to ride a roller coaster for awhile because we are stupid. But some people are smart. Getting the things you want is hard but for reasons I explain below, you now have no other choice. The myth of corporate safety, of rising up through the ranks, of getting the gold watch, of getting applauded by your peers is over. Not because the economy is bad. But because innovation and the global economy are better than ever.
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John Lynch

Johns reaction: This from a VC

I could not be a bigger proponent of technology. My career has been built mostly around the Internet. My day job as a venture capitalist focuses on innovations in digital media and big data, and new models of business information and community connectivity. Personally, I am virtually "always on" usually responding to emails if not instantly then within minutes, while in parallel scanning some document or talking a call. I have a Blackberry for production, and a Samsung Galaxy and an iPad for consumption. But and you knew there would be a "but" as we begin 2013, I can't help feeling that the proliferation of new communication channels and "smart" devices has only further fragmented and strained the flow of real conversations. It has obscured content that is worth consuming. As multi-tasking has morphed into multi-casting that is, it is now often less about trying to do more at the same time than trying to tell more at the same time it has all increasingly gotten in the way of what we are trying to optimize, which is connectivity. In fact, it is quite clear that in many instances it has diluted the quality and relevance of our conversations.
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John Lynch

Johns reaction: The marketing Holy Grail surely?

In what may just be the ultimate expression of brand loyalty, Chris Matyszczyk at CNET reports that more and more parents are naming their babies after Apple products, referencing a Babycenter.com report that iBabies are one of the hottest naming trends of 2012. While we can probably chalk the growing popularity of the name Apple up to Gwyneth Paltrow, 12% more boys were named Mac, and 5% more girls were named Siri this year than last. Matyszczyk predicts the 2013 list may well include Galaxy, Lumia, and Wii as baby name trends, but fears that we won t see many new BlackBerrys running around, demanding their parents' constant attention.
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John Lynch

Johns reaction: Interesting POV

I ve seen the best minds of my generation destroyed by marketing, shilling for ad clicks, dragging themselves through the strip-lit corridors of convention centres looking for a venture capitalist. Just as X Factor has convinced hordes of tone deaf kids they can be pop stars, the startup industry has persuaded thousands that they can be the next rockstar entrepreneur. What s worse is that while X Factor clogs up the television schedules for a couple of months, tech conferences have proliferated to such an extent that not a week goes by without another excuse to slope off. Some founders spend more time on panels pontificating about their business plans than actually executing them.
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Lucio Ribeiro

Lucios reaction: Great example of turning negative into positive

Have you ever noticed that almost all advertisements for feminine sanitary products portray ecstatically happy women This representation is somewhat inaccurate to how women feel during that ‘time of the month'.
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John Lynch

Johns reaction: Chimp monkeys answer to when best to send your emails, time and day....

Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you're sending to. We send around 50 million emails every day, so we've got a LOT of data. With lots of data, we can try to answer tough questions like this one. Enter the Email Genome Project. We scanned over a billion emails to identify general trends. Here are a few of our observations and some suggestions:
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James Grant Hay

Jameses reaction: #2ndScreenAUS roundup.

The Connected TV Marketing Association's APAC Board held its first industry event in Melbourne Australia last month at the Australian Centre for the Moving Image ACMI. The Conference entitled '2nd Screen Synchronicity' invited leading speakers from the region to present their latest product offerings and research findings into the second screen and social TV space.
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John Lynch

Johns reaction: sound familiar?

I just reviewed several hundred startup pitches for Capital Factory. Most were on paper and video; 20 were invited to pitch in person.
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Mark Freidin

Marks reaction: Forget Omni Channel Retailing, the next BUZZWORD culd be Infinity Channel Retailing, which sums up the a concept of future smarter computing with far greater artificial intelligence and even deeper cross and multi channel integration capability.

Stuart Bennie Writes in an article in Inside Retailing about the potential future, where infinity represents WITHOUT ANY LIMIT.

And I thought I was a forward thinker ! Infinity Channel Retailing. I like it.

Click on the link below to read more about this.

All seems to have gone reasonably quiet on multi-channel. Thank goodness. But usually when this happens, the topic raises it s ugly head once more. In fact, some lunatic came up with the term omni-channel a little while ago. I had a vague idea of the difference, but this is what Wikepedia has to say: Omni-channel retailing is very similar to, and an evolution of, multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, bricks and mortar, television, catalogue, and so on.
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John Lynch

Johns reaction: Love the term, also used in connection to lame PowerPoint presentations

Business porn is the dreaded stock photo. We've all seen them. Images of pretty ladies or handsome dudes wearing headsets for no apparent reason. Or, perhaps it could be guys in suits sitting at a boardroom table. The photos all have the same sterile imaging, the same pretty faces, and even the same random obession with everyone wearing headsets for no apparent reason. The Conversion Scientist called these images 'business porn.'
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