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Mark Freidin

Marks reaction: Commentary on the all the media coverage relating to online retailing.

This week past is probably the most historic week for the online retailing industry in Australia. For years now there has been a plethora of expert commentary providing reasons why online retailing has failed, both from traditional retailers and from those in the industry or fringe to the industry. The infamous comment by Gerry Harvey that Online Retailing is a waste of time, followed by so called expert opinions that the country is too big, delivery logistics are too hard (anyone heard of Australia Post s eParcel service, an amazing service that will get a parcel to any address in Australia), the population is too small and so on, I could bore you with hundreds of pages of commentary from both sides, some true most just hypothesis. At this time in the background a few entrepreneurs were growing their email databases while offering incredible deals on their online stores. Some of the early adopter companies such as dailydeals.com.au, catchoftheday.com.au and Kogan.com.au understood online and the web, its democratisation and liberation for shoppers These companies pursued this segment vigorously to become some of the nations top online retailers.
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