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John Lynch

Johns reaction: Are Microsoft and Bing about to leap Google?

Starting tomorrow, recommendations from your Facebook friends will become a regular part of Web search results, at least if you use Microsoft's Bing search engine. A slew of new Bing features will use Facebook data to make its results more personalized, and to create opportunities to discuss what you are searching for with friends. Bing will let users ask their Facebook friends for shopping advice through its search results. "All the stuff we've deployed previously for Web search doesn't acknowledge the human, social side of our users," says Stefan Weitz, director of Bing search. "We were looking at it like engineers, and built a purely logic-based experience," Weitz says. Web search should support people's instincts to consult and discuss things with other people. A survey of Bing users found that 90 percent would talk with a friend before they acted on any information they found when searching online for product information, he says.
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