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John Lynch

Johns reaction: Good overview on how to create good and searchable online content

This week we're going to piggy-back a little on last week's Whiteboard Friday that discussed how to increase your blog's visibility. So you get readers to your site, now, how do you keep them there? Well the direct answer is great content. Create awesome material that keeps your readers interested and engaged and they'll keep coming back for more. Beyond that, they may even hit the "Koolaid Point" and become fans and evangelists for you, helping to grow your audience even wider. So what are the four cornerstones of creating great content? Watch the video and Rand will discuss them in all of their glory. When you're done, scroll down and we'll briefly recap the main points for you.
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