VIEWING SHARE ADD NEWS SHARE

John Lynch

Johns reaction: The dominant metaphors are war related. Are we still at war with our customers?

From birth, people enter a culture-language field that encourages the blinking away of certain aspects of reality in order to focus on others. In their seminal book, Metaphors We Live By, George Lakoff and Mark Johnson revealed the ability of ordinary language through metaphor to shape our reality. Metaphor is the autofocus for what linguist Benjamin Lee Whorf called the "kaleidoscopic flux of impressions" of our world. To demonstrate their point, Lakoff and Johnson dissect the language of argument, for which they show the dominant metaphor in Western culture to be war:
Read on


COMMENTS

There are no comments for this article


 

RELATED COMPANIES

NetReturn Consulting NetReturn Consulting

NetReturn Consulting is an eBusiness consultancy. We help corporations in Australia with their online strategy, design, delivery and management. We are highly collaborative and have a strong reputation for delivery. Company size; 20 staff

MailGuard MailGuard

The MailGuard Group was founded in 2001 to help the growing online security concerns of business. Recognising that organisations need a simple and inexpensive way to manage unwanted email and web content, we pioneered a range of cloud security solutions.

RELATED EVENTS

NSW Public Sector Grades 9-10 High Performance and Leadership Workshop NSW Public Sector Grades 9-10 High Performance and Leadership Workshop

Develop and refine core skills and key leadership capability to achieve success and excel in NSW Grade 9-10 level roles and beyond.

WA Public Sector Level 7-8 High Performance & Leadership Workshop WA Public Sector Level 7-8 High Performance & Leadership Workshop

Develop and refine core skills and key leadership capability to achieve success and excel in Western Australian 7 - 8 level roles and beyond.

Public Sector Workforce Analytics Workshop Public Sector Workforce Analytics Workshop

Emerging tools and frameworks to enable best practice workforce analytics and planning for HR Professionals.

AO 7-8 High Performance and Leadership Workshop AO 7-8 High Performance and Leadership Workshop

Develop and refine core skills and key leadership capability to achieve success and excel in AO 7-8 level roles and beyond.

South Australia Women in Leadership Workshop South Australia Women in Leadership Workshop

An engaging learning and networking workshop to enhance your effectiveness as a leader in an evolving professional landscape.

RELATED ARTICLES

Generation Y

2898 views


 

LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

Mad Dog PromotionsProtonbits Software Pvt LtdCat Rubbish RemovalEnertec Windows & Door SystemsVacuumSpotSally Dasouki - Melbourne Victoria, AustraliaVazooky DigitalDr TurnerAspect Shade