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John Lynch

Johns reaction: Myth #3: The more interaction the better. is one that us media comms people should note...

Most marketers think that the best way to hold onto customers is through "engagement" interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.
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