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Brad Down

Brads reaction: Good to see Microsoft finally understanding the value of usability. Seems Google and MS are starting to take the lead in an area where Apple has built its business. Apples desktop OS UI choices lately have been diabolical.

At PSFK's 2012 Conference in NYC, Steve Clayton gave a talk on Microsoft's latest push towards designing technology that actually feels natural to users. Overall, this is a trend that has slowly become more and more abundant in consumer tech over the past few decades. Prime examples of designers that subscribe to this way of thinking include the likes of Sir Jony Ive, Philippe Starck and even UI designers like Danny Trinh of Path and Matias Corea of Behance.
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