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John Lynch

Johns reaction: Ready to take on Apple

Starting Monday this week, Samsung has a new regional marketing director, Digital & Social Media. The consumer electronics and technology products company has hired Dell s online director Asia Pacific & Japan Damien Cummings to fill this newly created role. The reason: Samsung is looking to become very strong in social media and digital media marketing. Cummings mandate is to drive the company to be top in its social media and digital media activities.
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