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John Lynch

Johns reaction: Great free report on content

Content Disruptors is a report written by the Economist Intelligence Unit (EIU) commissioned by UK Trade & Investment (UKTI). The report examines the key trends reshaping content markets and explains how companies are adapting to succeed in a fast-changing world. To shed light on these topics, the EIU conducted a global survey of 485 executives in the media and entertainment industry. Respondents were drawn from Europe, North America, Asia-Pacific and Brazil. All companies have a minimum global revenue of $1 million. All respondents hold management positions, with 48% occupying C-suite or board-level positions. To complement the survey findings, the EIU also conducted wide-ranging desk research and in-depth interviews with a range of organisations. Our thanks are due to the following for their time and insight: Read more: http://www.managementthinking.eiu.com/content-disruptors.html?#ixzz2AIkky3g8
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